If you’re running Facebook ads, you know the game is constantly changing. What worked last year might not cut it in 2025. Algorithms shift, user behavior evolves, and new features roll out faster than you can say “boosted post.”
So, what’s trending in Facebook advertising this year? Whether you’re a small business owner, a marketer, or just trying to get more eyes on your brand, staying ahead of the curve is key.
In this guide, we’ll walk you through the hottest Facebook ad trends in 2025—what’s working, what’s fading, and how you can tweak your strategy to get the best results.
Let’s get started!
1. Integration of Artificial Intelligence in Facebook Ads
AI is taking Facebook ads to the next level, making them smarter, faster, and more effective. If you’ve ever wished your ads could practically run themselves, they can (almost).
Here’s what AI is doing for Facebook advertisers in 2025:
- Better targeting: AI helps you reach the right people by analyzing tons of data to predict who’s most likely to click, engage, or buy.
- Smarter budgets: No more guessing! AI automatically adjusts your ad spend to get the best results without wasting money.
- Instant content creation: AI tools can now help write ad copy, suggest images, and even create videos, saving you time and effort.
- Chatbots that sell for you: AI-powered chatbots can answer questions, recommend products, and even close sales right in Messenger.
If you’re not using AI in your Facebook ads, now’s the time to start. It’s the secret weapon that helps businesses cut costs, improve targeting, and boost conversions, making your ad management much more manageable.
Design.com’s Facebook Ad Maker helps you create eye-catching ads in minutes with customizable templates, high-quality graphics, and easy editing tools. Whether you’re promoting a product, service, or event, this tool makes designing professional Facebook ads quick and hassle-free!
Check out some examples below:
2. Diversification of Ad Formats
In 2025, Facebook ads aren’t just about static images or long captions. Users want engaging, interactive, and immersive experiences—so brands are getting creative with new ad formats.
Rise of Augmented Reality (AR) ads
Imagine trying on a pair of sunglasses or testing out a new shade of lipstick—without ever leaving Facebook. AR ads are making that possible! These interactive ads let users virtually experience products before they buy, boosting engagement and confidence in purchasing decisions.
AR ads are a game-changer if you’re in fashion, beauty, or home decor.
Emphasis on short-form video content
With attention spans getting shorter, short-form videos dominate. Quick, snappy videos—often 15 seconds or less—grab attention fast and keep users engaged. Whether it’s a product demo, behind-the-scenes clip, or customer testimonial, videos, and Facebook ad campaigns are among the best ways to drive clicks and conversions.
BrandCrowd’s YouTube Video Maker makes it super easy to create professional-looking YouTube videos—no design skills needed! Pick a template, customize it with your text, colors, and images, and you’re ready to go.
Utilization of carousel and poll ads
via GIPHY
Interactive ads are in!
Carousel ads let users swipe through multiple images or videos, perfect for showcasing different products or features in one ad.
Meanwhile, poll ads encourage engagement by asking users their opinions—whether choosing their favorite product color or answering a fun question. The more users interact, the better the ad performs.
3. Enhanced Privacy Measures and Their Impact
Privacy is a big deal; in 2025, Facebook is doubling down on user data protection.
With stricter regulations and evolving consumer expectations, advertisers need to rethink how they target and engage audiences.
What’s changing?
- Less third-party data: Facebook is limiting the amount of data advertisers can collect from users, making traditional tracking methods less effective.
- More transparency: Users now have more control over what ads they see and how their data is used, leading to increased opt-outs from tracking.
- AI-Driven targeting: With less direct data available, Facebook’s AI is stepping in to help advertisers predict audience behavior in a privacy-friendly way.
How this affects advertisers
- Shift to first-party data: Brands focus on collecting customer data (like email sign-ups and website interactions) rather than relying on Facebook’s tracking tools.
- Contextual targeting is back: Instead of hyper-personalized targeting, advertisers use content-based strategies—showing ads that match the themes of pages or posts users engage with.
- Greater emphasis on engagement: Since tracking is harder, businesses prioritize interactive ads (like polls and video content) to encourage direct user interactions.
4. Expansion of Social Commerce Features
Facebook has become a full-fledged shopping destination. In 2025, social commerce is more significant than ever, making it easier for users to discover, browse, and buy products without leaving the app.
What’s new in social commerce?
Facebook Shops is evolving with more advanced in-app shopping options, offering improved storefronts, seamless checkouts, and AI-powered product recommendations tailored to each user.
Live shopping events are also gaining traction, allowing brands to showcase their products in real-time video streams where viewers can ask questions and make purchases instantly—like a modern-day QVC.
Additionally, AI-driven personalized shopping experiences are making waves, ensuring users see products they’re most likely interested in based on their browsing and purchase history.
These innovations transform Facebook into an online marketplace, blurring the lines between social media and e-commerce.
Why this matters for businesses
- Fewer clicks, more conversions: Since users can purchase directly from Facebook, there’s less friction, leading to higher conversion rates.
- Stronger customer engagement: Interactive features like live shopping and real-time Q&A sessions help brands connect with their audience more deeply.
- Increased trust & convenience: Buyers feel more secure shopping through Facebook’s built-in payment and review systems, reducing hesitation.
5. Advanced Audience Targeting Techniques
With privacy changes limiting traditional tracking, businesses use new AI-driven techniques to connect with their ideal customers. Instead of relying solely on third-party data, Facebook is enhancing its machine-learning capabilities to predict user behavior and improve ad performance.
AI knows who’s interested—before they even search!
Facebook’s AI is now better at predicting what people want. Instead of waiting for users to search for a product, AI looks at their likes, interactions, and behaviors to show them relevant ads before they even start looking.
For example, if someone watches many fitness videos, they might see ads for workout gear—even if they haven’t searched for it yet!
Check out our Facebook post maker to create engaging posts that grab attention and boost engagement.
Better lookalike audiences
Lookalike audiences have always been a great way to find new customers, and now they’re even more brilliant. Facebook can analyze real-time behavior to match your best customers with new people who are just as likely to buy from you. This means less wasted ad spend and more sales!
Targeting people who engage
Businesses are shifting to engagement-based retargeting instead of focusing only on website visitors (which is more challenging now with privacy rules). This means showing ads to people who have already liked your posts, watched videos, or answered your polls.
They’re way more likely to take action since they’ve already interacted with your brand.
6. Emphasis on Mobile-First Advertising Strategies
Source
In 2025, mobile will be the king when it comes to Facebook advertising.
With 98.3% of users accessing Facebook on their phones, businesses that don’t optimize their ads for mobile are missing out—big time.
Why Mobile-First Matters
People scroll fast on their phones, meaning your ads need to grab attention instantly. Whether it’s a quick video, a catchy headline, or a bold image, mobile-friendly ads stop the scroll and drive action.
Best Mobile-First Ad Strategies
- Vertical & Square Video Ads: Most people hold their phones upright, so vertical videos take up more screen space and feel more immersive. Facebook also prioritizes square videos, making them a great option for mobile ads.
- Short & Snappy Content: Attention spans are shrinking. Keep your message clear, fast, and engaging—think 6 to 15 seconds for videos and bold, easy-to-read text.
- Thumb-Friendly Call-to-Actions (CTAs): Ensure buttons and links are big enough for easy tapping. A well-placed CTA like “Shop Now” or “Sign Up” can make all the difference.
- Fast-Loading Landing Pages: If your ad leads to a slow website, people will bounce before it loads. Mobile-first advertising means ensuring your landing pages are fast, simple, and easy to navigate.
Conclusion
Facebook advertising is evolving fast, and staying ahead means adapting to the latest trends. From AI-powered targeting and AR ads to social commerce and mobile-first strategies, businesses that embrace these changes will see the biggest wins in 2025.
The key takeaway? Think smart, stay flexible, and put your audience first. Whether it’s using AI to refine your targeting, creating interactive ad formats, or optimizing for mobile users, every adjustment you make will help your brand stand out in a crowded digital space.
Written by DesignCrowd on Thursday, March 13, 2025
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.