Creativity leads to innovation which is an essential skill for our global economy. It is defined as the ability to create something novel and is essential to the entrepreneurial process. It is what inspires people to start businesses and sustain their success. Creativity has been recognized as an essential skill and is at the heart of many companies.
However, it has only recently started to climb to the top of the management agenda. This is due to the fact that it was considered intangible and difficult to manage. Execution rather than creativity has been the focus of attention as it produced a more immediate payoff.
Technology can play an important role in facilitating the process of going from ideas to action. There is evidence that suggests technology and creativity go hand in hand. It has enhanced creativity by giving creators the freedom to explore and create. It has also raised expectations and creators today are required to produce far better results than previous years. Due to technological advances, parts of the creative process have become automated, and possibilities have expanded leading to an explosion in creativity and productivity.
Creativity has become an intrinsic part of working life, and this is a sign of the progress and advancements that have been made in technology. For creativity and innovation to thrive, companies must recognize the different processes and skill-sets, as well as the technology support that is required.
The rise of creativity
Many of the repetitive tasks that used to take up a lot of time and effort have now become automated. As a result, with these surges in technology, we have also become a more creatively inclined society. In addition, technology widens our horizons, blurs borders and helps people have experiences that lead to greater creativity.
Today, creators can gain inspiration from different cultures just by the click of a button or by buying a plane ticket. They no longer have to travel far and wide to have access to a broad range of knowledge. Technology has shortened the gap between inspiration and execution, by giving us access to a diversity of ideas.
With information becoming more accessible, it is easier to make personal contacts. It is now far easier for people to collaborate than ever before through social media and web conferences. Through technology, creators can brainstorm ideas, search domains and test concepts with ease.
The virtual world has become one with an abundance of information and inspiration. People in the Creative Industry are staying ahead with the help of Technology in the following ways:
- Seamless Integration
- Breaking down Barriers
- Creative Alliances
- Informational Accessibility
- Advanced Graphic Tools
- Expert Feedback
- Low Cost of Failure
- Massive Marketing Platform
- Adapt to Survive
- Percolation of Creativity
This article was written by Amy Hayes, Content Strategist at Acuity Training.
You can enhance your creative and design skills through certified web design courses. For more information take a look at the Acuity Training website.
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DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.