The Best Marketing Tools Right Now

If you want to grow your online business, you will need the right tools to help you grow into a better marketer.

The online market is filled with hundreds of digital marketing tools. How do you plan to choose the best among this ocean of digital marketing tools?

Well, don’t worry. We have got you covered by curating the list of the 9 best digital marketing tools. These tools, however, perform more effectively when utilized according to digital marketing best practices and in-depth analysis.

Let’s have a look at the selected digital marketing tools and know why they are important. 

1. WordPress

There is no other popular content management system as WordPress. Whether you want to create a website or blog, WordPress is there to fulfill all the requirements. 

Did you know that WordPress powers over 35% of the web? We talked about its popularity, right?

What makes WordPress a brilliant option is its self-hosted functionality. 

Popular features of WordPress include:

Even creating a social community website is possible on WordPress with products like BuddyBoss. 

 

2. Hootsuite 

Managing social media content is easier with Hootsuite. The Hootsuite allows the users to schedule, manage, and report social media content.

By scheduling posts on Hootsuite, you can save plenty of your time. This further helps you to keep your social media presence active all day long. 

The social media analytics in Hootsuite can be used for:

• Overviewing reports
• Creating custom reports
• Exporting reports proving the social ROI
• Measuring team metrics

In addition to that, with the help of Hootsuite, you can indulge yourself in conversations that matter. 

3. SEMrush

If you are looking for an all-in-one marketing tool, then SEMrush is just the perfect tool. SEO is made easy with SEMrush. 

With SEMrush, you can manage the following items:

• SEO
• Paid traffic
• Social media 
• Content & PR
• Market research

SEMrush can be used for managing:

• E-commerce
• Enterprise
• Competitive research 

Further, the SEMRush can boost the online presence by providing a solution for SMM, ads, and rival research. One can also make a marketing calendar easily with SEMRush which later can be used for analyzing performance. 

4. Google Search Console 

Google is known for its quality of free products. And therefore, it is not surprising that Google Search Console is the best free SEO tool available out there. 

You can improve the performance of your website in Google Search with the Google Search Console. The search analytics of Google Search Console allows users to improve the performance of the website on the Google search engine. 

Features of Google Search Analytics include:

• Monitoring, testing, and tracking of AMP pages. 
• Testing and improving the mobile usability of the website. 

In addition to that, Google alerts the users on issues of the websites that need to be addressed. 

5. Hubspot

HubSpot is one of the leading Customer Relationship Management (CRM) tools. It is your one-stop solution for:

• Increasing leads
• Accelerating sales 
• Simplifying the process
• Building a powerful website

The CRM tool of Hubspot is the perfect tool for organizing the contacts, getting deeper insight on the leads, and yes, for monitoring the deals.

The small business CRM tool provided by Hubspot can be totally used for free. Further, the tool comes with a Marketing hub, Sales hub, Service hub, and CMS hub. 

6. Leadpages

The names of the tool itself clearly indicate its purpose. The Leadpages helps you to create professional landing pages that can generate leads.

The features that make Leadpages unique are:

• Conversion-optimized landing page
• Unlimited leads and traffic
• Drag and drop platform that can be used by everyone
• Rapid page load speed
• 100% uptime guarantee

If you want to sell in a smart way, then Leadpages is for you. It has more than 200 plus templates. And one can create both code-free landing pages and websites. 

7. MailChimp

When building a website or a blog, you should maintain an email list right from the beginning. And therefore, it is so important to have a subscription box on the site. 

MailChimp covers all the ways through which you can connect and reach your customers online. 

The tool helps you with:

• Shoppable landing page
• Signup form 
• Digital ads

Many users use MailChimp to create pop-ups and forms. You can then stay in touch with the subscribers.

MailChimp can help its users with e-commerce and retail, mobile and web apps, startups, agencies, and new businesses. You can always use MailChimp to understand your audience in a better way. 

8. Evernote

Evernote is my favorite app to manage all the content that I create for my website. For creating a certain piece of content, plenty of brainstorming is required.

Many bloggers prefer to brainstorm and jot down the ideas on Evernote for obvious reasons. After capturing the ideas on Evernote, you can further go ahead and share them with your team. 

Evernote has now started rolling out premade templates. Few of the templates that you can use for managing your website are listed below:

• Blog Post Worksheet
• Social Media Calendar
• Marketing Plan

The Evernote supports many other such beautiful templates. Feel free to explore them. 

9. Filmora

If you are creating explainer video content, you must know the importance of video editing. If you want to edit your videos to give it a professional touch, then Filmora is the right tool for you. 

The features of Filmora include:

• 100 media layers
• Green screen effects
• Full 4K support

On Filmora, you can tailor your video content for all the platforms. 

10. Movavi Video Editor

Movavi Video Editor is an essential marketing tool for creating engaging video content that captivates your audience and drives conversions. With its user-friendly interface and powerful features, you can easily produce high-quality videos that enhance your marketing campaigns.

Key features of Movavi Video Editor that make it a top marketing tool include:

• Intuitive drag-and-drop interface for quick and easy video editing
• A wide range of video editing tools to craft compelling narratives, including cutting, trimming, and merging clips
• Special effects and transitions to add a professional touch to your videos
• Text and titles to add context, captions, and call-to-actions to your videos
• AI capabilities such as AI background removal, AI noise removal, AI motion tracking, AI Upscaling

Movavi Video Editor is the perfect tool for marketers looking to create impactful video content that resonates with their target audience. Whether you’re creating promotional videos, product demos, or customer testimonials, Movavi Video Editor helps you tell your brand story in a way that drives results.

 

11. Woorise

Woorise is a powerful lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help you grow your business from a single platform.

Features include:

• Modern landing page and form builder
• 40+ field types and thousands of social actions
• 100+ interactive templates
• Real-time email notifications
• Multi-language support
• Built-in analytics.

Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more, allowing you to automatically send your new leads to the tools you already use.

11. Sitechecker

Sitechecker is a robust website analysis tool designed to enhance SEO performance and site health. It provides comprehensive insights into various SEO metrics, allowing users to monitor their website’s performance and optimize on-page elements. For example, one of its features allows you to audit all links on a website, namely checking outbound links, inbound and internal links. Sitechecker also offers actionable recommendations, detailed reports and real-time alerts to help you maintain a high quality user experience.

Sitechecker has the following main features:

• Website Audit 
• Website Monitoring
• Keyword Rank Tracking
• Backlink Analysis
• On-Page SEO Checker
• White Label SEO Report

FAQs

1. Why is digital marketing important?

Digital marketing is important simply because the world has gone digital. For instance, take the current example where the world is fighting with COVID-19. 

People have started working from home, thanks to the digital connection that exists. Coming back to the point, digital marketing is important because it helps to create a solid digital presence. 

2. Where can I learn digital marketing for free?

Even though there are numerous platforms where you can learn digital marketing for free, the top three platforms are:

3. Is digital marketing the same as digital branding?

Digital branding can be treated as a subset of digital marketing. Digital branding solely focuses on creating awareness about a particular brand. 

However, digital marketing can further be used for making sales, conversion, and for creating a strong relationship with the customers. 

4. How can you measure digital marketing success?

You can measure the success of digital marketing by measuring:

If you are selling something, your success can be measured through the actual number of customers that you have managed to convert.

5. What are some important tools for digital marketing?

The tools you need depends on your industry, team size, or needs. You may need be needing a project management tool, a form builder, a shoppable video creator, or a conference app. But the tools commonly needed for digital marketing are:

• Social Media Marketing tools 
• Search Engine Optimization tools
• Customer Relationship Management tools
• Landing Page Creation tools
• Email Marketing tools
• Content Marketing tools
• Video Marketing tools 
• Graphic Design tools

Look good both online and offline with these helpful articles:

Written by DesignCrowd on Friday, May 8, 2020

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.