So, you need a logo design and you’re trying to work out the best way to get it designed.
Basically, you have two options:
- Find a logo designer on DesignCrowd
- Use a logo maker website or tool
In this article, we’re going to focus on option #2 above – logo maker websites.
Below is a look at the pros and cons of using a logo maker and also our recommendation for the best logo maker tool online today.
What are ‘logo makers’?
A ‘logo maker’ (AKA a ‘logo generator’) is normally a website that allows its users to make a logo design in the browser without downloading desktop software and without the help of a designer.
Historically, logo designing has been the domain of graphic designers using software like Adobe Illustrator – but logo makers are helping democratize logo design by allowing anyone to design their logo in the browser.
In a nutshell, a logo maker is the DIY option.
Logo Maker vs Professional Designer
Logo Maker Pros
Here’s why a logo maker might be better for you …
- Fast – logo makers can help you get a design created within minutes and download that day. There’s no need for writing a brief or answering a designer’s questions. They can be a great way to get started fast. Of course, some designers offer fast turnaround (on DesignCrowd, we offer 24 hour turnaround on design and often you’ll get your first design concept within hours)
- See before you buy – one huge advantage of logo makers is that you get to see your design before you commit to payment. This can help give you comfort when getting your design (but note some designers will offer a money back guarantee)
- Control – a logo maker makes YOU the designer. This can be fun and empowering and let’s you put your fingerprints all over your own logo
- Price – logo makers can be cheaper than using a logo design agency and that can be helpful if you’re just starting out on a budget (that said, DesignCrowd can help you hire a professional logo designer for a fraction of the cost of using a traditional design agency)
Logo Designer Pros
Here is why engaging a designer might be best for you …
- Professional help – good designers know what they’re doing. Of course, if you use a good logo maker tool, a designer would have created the template and fonts in the library (and the best logo makers will have high quality designs)
- Custom – a designer can create a custom, unique logo just for you and your business, project
- Revisions – designers can work to get your design just right down to the last pixel. Logo makers can have limitations on editing options and the can be fiddly to get things just how you want them
Logo Maker Risks
There are a few potential pitfalls to be aware of when using considering a logo maker tool:
- Beware of ‘free’ logo makers – many free logo makers are powered by free / clipart icon libraries. These create low quality, clipart logos that leave your customers with a bad impression
- Be careful if you don’t have an eye for design – when it comes to design, every pixel matters. If you don’t have an eye for design (and detail) be careful when using a logo maker
- Legal stuff – if you want to trademark your logo, make sure the logo maker you choose allows you to do this (or offers a license option that gives you full copyright)
The Best Logo Makers
#1 BrandCrowd
Our recommendation is BrandCrowd.com.
You can try BrandCrowd’s logo maker by clicking the “Logo Maker” link on BrandCrowd’s menu.
BrandCrowd’s key point of difference is the quality and uniqueness of the logos available in its library.
Here are some example logos available on BrandCrowd
Unlike other logo makers, BrandCrowd’s logos are sourced from a community of top designers from around the world .
As a result, the library is full of more unique and creative logos. If you really like the logo you make on BrandCrowd, you can own it and buy the copyright outright (or you can pay less and license it).
The editing features are also advanced and easy to use.
The Alternatives?
If you don’t think the DIY logo maker path is for you and you would prefer to use a designer – check out our directory of logo designers.
Written by DesignCrowd on Thursday, May 31, 2018
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.