Meet the Gradients

When doing business, choosing a suitable color scheme is essential. Thus, we can present you with a new color combination: Meet the Gradients.

Gradients are a delightful choice of brand color since it’s a mixture of two hues. It’ll surely give you that extra glow to put you in that 80% that has an increase in market growth (Oberlo).

But what are gradients?

Just a Combination of Colors?

The gradient is a color technique that came to be during the 90s. And since then, its popularity has only kept rising. Just this 2022, it’s a trend combined with bold strokes to give your brand that friendly yet fun vibe.

With that in mind, gradients are also known for their role in giving depth to any visual you have. Depending on the opacity, the focus on four images would be farther or nearer to the background.

It’s a great tool, especially if you want to direct the eyes of your target to a specific area. But it has different types that you could experiment with to your liking.

Now, let’s get into the technicalities of this color scheme. It works with transitions and could work with either a hue in the varying shades, two hues, or more.

But they always have a starting point. And that’s where the different types of gradients come in. It’s the origin of the transition between colors.

There are five of those:

Conic: This is the color transition that appears clockwise in nature. It’s like a fanout of colors that also make it have a kind of spinning or mirror glow.

Diamond: As the same suggests, the colors appear in a diamond shape. It’s best suited for shapes since the starting point of the transition is the center the edges are the corners of the diamond.

Linear is the most basic of all these types since the transition starts from a straight line. However, the line could be vertical or horizontal. As long as the color change starts from a line, it’s a linear gradient.

Radial: This is a transition commonly seen in the design. The color starts from the center and morphs into your other chosen colors when it reaches the edges.

Reflected: Earlier, we said that Conic appears like a mirror. A reflected gradient mirrors your first color from the center of the piece in each direction.

Color Wisely

Now you know the types of gradients, let’s get into how to use this color technique in your overall branding properly. We want to share six steps to utilize gradients to their fullest potential.

Determining the right colors for you is essential since it’ll affect your first impression of your market and their long-term perception of you. As stated earlier, around 80% of consumers say that they identify a brand through their brand color.

Back to Basics (Color Theory)

Another method you can try to determine your final brand color is through color theory. Topics like the color wheel, contrast, harmony, and context will aid you in bettering the outcome of your final color selection.

Not only is lighting a concept of photography but of design as well. Lighting gives the impression of depth and controls your image’s feel (color psychology). Use shade if you want a more edgy look. It also adds emphasis on certain aspects of your design. Or you could use tint if you want a light-hearted and bright design.

Research Trendy Combinations

We know that research is tiring and exhausting, but it does help improve the choice of color you want for your gradient. Below are some of the trending combinations you could use for your design:

Frost (#000428 → #004e92)

Mauve (#42275a → #734b6d)

Purple Love (#cc2b5e → #753a88)

Socialive (#06beb6 → #48b1bf)

Tranquil (#eecda3 → #ef629f)

Or you can always try looking at Eggradients for quirkily named gradient combos you can use for your business.

Your Audience is Watching

As long as your business is online (it’s needed), both existing and prospective customers will be looking at your page. Thus, get to know what they like. Even if your gradient combo is trendy, but your market doesn’t like it, they won’t care. So, you better research the opinions of color your market has. Admittedly, you can never go wrong with cool colors since they are friendly to the eyes, but you can still try other combinations.

The tip that tells you to have fun. Sure it’s a business, but experimenting on what works with your brand is fun and exciting. It’s a great way to bond with your team since two heads are better than one (unless they don’t contribute anything). But either way, don’t get too pressured thinking about what color to use and become unproductive. Just take your time.

Brand Kaleidoscopicly

That concludes our discussion on gradients. We hope you learn and apply what you learned here and have fun with it. You don’t have to feel pressured to follow the steps, just take it at your own pace.

Also, it’s okay if you don’t want to or are too busy creating your graphics with the gradient technique. That’s why we’re here.

Here at DesignCrowd, we have various freelance designers you can hire to aid you in your branding endeavor. Either way, we know you’ll do great with this color technique in your pocket.

Good luck!

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Meet the Gradients

Just a Combination of Colors?