In a world where companies are racing to gather as much data as possible, Ashkan Rajaee takes a different approach. For him, the key to successful marketing isn’t about hoarding contacts, it’s about sharpening the focus on data quality. With a background in building high-performing sales engines and developing bespoke tools to refine marketing outreach, Ashkan has positioned himself as a leader in data-driven growth strategies.
I recently had the chance to sit down with Ashkan and unpack how his philosophy around data validation is reshaping how companies engage with potential customers — and why quality often beats sheer volume in today’s marketing landscape.
Why More Data Isn’t Always Better
“Most companies think that the more data they collect, the better their campaigns will perform,” Ashkan explains. “But the truth is, having tons of low-quality data is a recipe for failure. It drains resources and leads to weak results.”
Ashkan stresses that accuracy is non-negotiable. Many businesses focus on simple checks like verifying email addresses, but that alone, he says, creates a false sense of security.
“An active email doesn’t mean the contact is still relevant. People change jobs, switch industries, or move into roles where your product or service no longer applies. So you might be targeting someone who isn’t even in the right department anymore.”
A Smarter Way to Validate Data
To solve this, Ashkan built a custom database system designed to go deeper than standard verification methods. By tapping into reliable platforms like LinkedIn, his system identifies stable markers of a contact’s professional journey.
“LinkedIn is an invaluable source. Unlike an email, people usually keep their professional profiles up to date,” Ashkan explains. “We track things like job changes, promotions, or even shifts in industries. This way, we are certain we are engaging with the right person, at the right company, and in the right role.”
The Power of Personalization at Scale
But accurate targeting is only half of the equation. Ashkan has also developed a proprietary tool, a title tracker, that fine-tunes how messages are crafted for each individual.
“This tool takes it further by combining someone’s current title with their past roles to tailor messages on a deeper level,” he says. “You’re not just sending a generic pitch. The content speaks directly to their career path and responsibilities, which makes it feel like you’ve done your homework.”
The result? Outreach that feels relevant and personal, even when deployed at scale.
When Automation Meets Human Insight
While automation plays a major role in Ashkan’s process, he believes human judgment still has its place, especially in more nuanced scenarios.
“There are times when automation alone won’t capture all the context,” he notes. “That’s when we bring in a person to handle messaging manually, especially for high-value targets. It takes a little more time, but the boost in engagement rates is worth it.”
Why This Method Outperforms Traditional Marketing
Ashkan’s approach consistently outperforms generic tactics like buying email lists from third-party vendors. His clients regularly see higher open and response rates because their outreach is based on fresh, relevant, and highly targeted data.
“When you invest upfront in data quality and message precision, you avoid wasting resources and build stronger relationships from the first touchpoint,” Ashkan says.
The Takeaway
Ashkan’s success proves that in today’s crowded marketplace, thoughtful data management and personalized communication win over mass outreach every time.
“Balancing quality and quantity is the key,” he concludes. “When you get that right, marketing stops feeling like a numbers game and starts becoming a real conversation.”
Final thoughts:
Ashkan Rajaee’s methodology is a clear reminder that cutting-edge tools, when paired with a thoughtful human approach, can elevate marketing results dramatically. As companies continue to grapple with data overload, leaders like Ashkan show us that precision, not volume, is what truly drives success.