Business owners want their company’s logo to be memorable. They want their brand to stand out, be recognizable, and for their logo to engage the personality and purpose of their company.
Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service. Creating brand awareness is one of the key components in promoting a product or service.
Customer preferences and markets change over time, so it’s important to understand trendsbefore you settle on your brand.
Here are some key principles to keep in mind for getting a great logo that reflects your
brand.
A logo should be:
Simple: logos conveying a strong idea with minimal detailing.
Versatile: a logo that works equally well across different platforms and devices.
Appropriate: the design of your logo should convey your brand in a befitting fashion.
Unique: your logo should set you apart from your competition.
A well-executed logo will help your business appear professional, sharp, and interesting. It’s an easy way to get your brand’s to make a good impression by showing in it your business personality.
Top Five Trends and inspirations to help you sharpen your brand’s logo
1. Minimal Design
Simple designs are popular because they are eye-catching, memorable, and timeless. Less is often more.
The minimalism trend grounds most of the other current trends, which are increasingly focused on sleek, tight designs. An overworked design has been replaced with cleaner, modern concepts that retain simplicity while still functioning as creative pieces. Well known companies such as Google and Airbnb have evolved and leaned towards minimal logos.
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More: Make your own Minimalist Logo Maker on BrandCrowd
2. Hand drawn and text
Minimal logos objective is to communicate a brand simply and clearly, hand drawn and text logos (known as logotypes) reach for a similar goal. These logos are often personal, intimate, and informal in a way that minimalist logos are not.
You’ll notice that companies in the craft breweries industry write their logos using calligraphy. Why? The handwritten text shows their artisan and handmade nature of their products, make in it personal.
3. Line art
Line art logos are exactly logos made up of lines. They are frequently paired with a logotype or some other text, and the combination can feel modern and abstract in an elegant way. There are a number of benefits of using line art in a logo: They are usually easily adaptable to all kinds of platforms and media, from mobile app and website to print and even billboards. They are simple and complex at the same time and can be tailored to communicate very specific branding needs in a way that another style cannot.
4. Black and White
Black and white logos radiate sophistication, luxury, and elegance. Businesses can use black and white to carry a sense of refinement and style. And the majority of time when your logo appears in print, it will be in black and white, so make sure that your logo works well in black and white, even if has color in it.
Black and white logos look sharper anywhere they’re used, so having a logo that translates well in black and white works great in your advantage.
5. Negative Space
Negative space is a design style based on dual imagery. By using positive and negative space to join multiple images into one solid piece, you create an engaging and intriguing logo. Negative space logos have emerged as a breakout trend in 2017 because these logos are clever and have a high recall value. These logos, with their visual impact, strengthen your brand in a consumer’s memory, making it easier for them to remember you later on. You can see some of theses logos in companies like FedEx (uses the white space between the E and the X to form an arrow) and Toblerone (you can see a bear in the mountain of their logo).
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If you’re a business owner seeking to grab your customer’s attention, use of negative space gives your logo an eye-catching, provocative edge.
You can probably see a trend in the trends: Simplicity and clarity are key components to any successful logo. Designing a logo that is both timeless and trendy can be a challenge. A logo that’s unique and attractive communicates your brand values. Look for a designer who can tailor these trends to suit your business’s unique image and personality.
Written by Jason Mayoral on Thursday, August 24, 2017
Jason Mayoral has been actively involved in SEO and Internet marketing since 1999. Jason’s knowledge and experience have made him one of the most respected and referenced SEO’s in the industry and his passion for innovation and growth has led his company, RebelCorp.us, to become one of the world’s leading online marketing firms.
