The global baby product industry is so vast, the market is split into multi-billion dollar segments, like baby care products like baby wipes, diapers (nappies) from Pampers or baby powder from Johnson&Johnson. Retailers like Amazon, Target, Aldi, Kmart, Marks and Spencer in the UK, and Kiabi, Monoprix and Tati in France, who sell everything from baby clothing, baby food, baby care products to high tech baby gear like Bugaboo strollers (a buggie brand), diaper bags, high chairs, baby food blenders, and baby safety products like baby car seats and booster seats.
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Bugaboo is a Dutch design company that makes
the eponymous pushchair/stroller/buggies.
Gen Xer and Millenial parents are happy to pay more for quality products like organic baby food, chemical-free baby products. This has led to the emergence of Mom and Dad entrepreneurs who make and sell their own baby related products direct to buyers online. To navigate the boom terrain, an army of online parenting communities, Mommy bloggers, YouTube channels, and other entreprenuers have risen to the challenge to help parents with their purchase decisions.
While the established baby product brands like Pigeon, Chicco, Avent, Mothercare and Johnson & Johnson have great brand awareness, there is plently of room for new categories like baby tech products, to thrive particularly in the online, direct-to-consumer world where social influencers, yep, those mommy bloggers again, and a few celebrity endorsements, can help your company to grow.
Mothercare is one of the UK’s largest baby product retailers |
Pigeon is manufacturer of baby care products |
Baby product logos are often clean and bright. They often show a baby silhouette / figure (like those of Mothercare) or simple texts with hearts (like the Pigeon logo). These baby product logo designs often depicts TLC – tender, loving and care. And this should be your priority too when you create the branding that you’ll need for your baby product company.
Your logo should illustrate a key product or service attribute that a designer can get inspiration from, and it should resonate care and affection just by looking at it.
If you need baby logo ideas, we’ve got them! Our collection of 62 baby logos showcases some adorable logos that will definitely catch Mom and Dad’s eye when they’re shopping in the store or online!
62 baby logos for baby clothing, baby care, baby food, baby tech companies…
Baby Logo Ideas Featuring Cuddly Animals
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