Are you a fitness entrepreneur with a vision to motivate, empower and inspire your clients? If you’re launching a fitness business in 2020, you’re probably wondering how to design a fitness logo that will attract a health and wellness focused clientele to your business from Instagram or street signage. We’ve curated 70 fitness logo ideas to highlight the logo design trends influencing the fitness industry so when it comes to making your fitness logo you’ll be heading in the right direction.
The global fitness industry is booming! In 2016, the global fitness industry is valued at US$80 billion. A new generation of fitness entrepreneurs is reinventing how fitness and wellbeing is delivered in person and online. Traditional gyms now compete with dance studios, barre classes and reformer pilates for customers. Boutique gyms have sprung up on main street to offer cycling (spin) classes and cross-fit circuits. Wellness is growing fast with meditation clinics and, yoga studios commonplace and now the rise of online fitness tutorial videos.
How to Get a Fitness Logo for Your Brand
Whether you want to run meditation school, create a nutrition brand, open a studio gym in your neighborhood, or launch an online vlog channel to sell exercise classes online, creating your fitness brand starts with a memorable logo design. Your fitness logo represents your brand vision and connects your brand with a customer tribe who want your products and services. A logo can’t be everything to everyone, but a great logo design will resonate specifically with your target customers.
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As a first step, identify your target market, and then define what your company stands for. Once you’ve established the direction, you’ll be ready to create your logo or hire a logo designer to design a logo for you. Eye-catching fitnesss brands tend to communicate some (not all at once!) of the following attributes: mindfulness, aspiration, positivity, power, strength, dynamism or vitality to connect with fitness-focused individuals. The visual design should inspire potential customers to imagine a better version of themselves.
Like any industry there are familiar icons and symbols used by businesses. For example, leaf logos to represent growth, lotus flower logos for meditation retreats. There’s nothing wrong with these ideas, but for your fitness logo to stand out, you want to have a fresh take on your brand so you don’t end up with a generic design.
Fitness logo trends: Modern logomarks, badge logos featuring tools like dumbbells, retro logos and person-focused logos targeting either men or women. If you are looking for the perfect fitness logo to fit your brand, here are 70 fitness logo ideas to help you launch your business!
Fitness Logos for Gyms and Fitness Studios
- Person-focused logomarks with men or women flexing or holding up a dumbbell, warriors and biceps
- Tool focused badge logos featuring gym equipment especially dumbells, kettle bells and boxing gloves
Fitness Logo Designs for Yoga Studios and Meditation Workshops
- Yoga meditation poses either with an image of a lotus or a mantra symbol
- Hands for connection and safety, eyes closed for meditation brands
- Mountain logos work well for adventure seekers and outdoor fitness camps
Fierce animals like a rhino, lion, bulls and wolf logos symbolize strength and work well for powerlifting suit crossfit and HIIT cicuits.
Fitness Logo Ideas for Coach and Personal Trainers
Logo Ideas for Nutrition Brands, Health and Wellness Businesses
Leaves, trees, and green logos for growth and regeneration are popular with nutrition and wellness brands.
Need a fitness logo for your health and fitness brand?
The good news is you don’t need a big brand budget to get a fantastic fitness logo for your business. We recommend the following ways to get a logo you’ll love:
1. Hire a professional logo designer or launch a logo design contest
You can work one on one with a professional logo designer, or launch a logo design contest and get hundreds of fitness logo ideas from a crowd of logo designers.
DesignCrowd’s global community of 600,000 talented designers specialize in logo design for the fitness and wellbeing industry and can design a custom fitness logo according to your specific design requirements. This option is excellent for business owners who don’t know what design they want and want to leave the heavy lifting to the design professionals.
2. Try an online template logo maker like BrandCrowd
Create your business logo with a logo maker. With more than 10, 000 logos to browse, you’ll be able to see what you’re getting before you buy the design. If you have a ‘design eye’, you can also edit the colors and text giving you more control. Another key advantage of BrandCrowd’s logo maker is that you can get a custom logo in a few minutes.
BrandCrowd offers other AI-powered logo generators including:
Want more fitness logo inspiration
30 Yoga Logos to Get You in the Flow
26 Meditation Logo Designs to Keep You Zen
60 YouTube Channel Logo Ideas for Famous Vloggers & YouTube Stars
Written by Marvi Ocampo on Monday, August 27, 2018
Marvi is a travel blogger and freelance writer who mixes in a love for design into her work. Connect with her through her travel blog at Osmiva.com