33 Best Lettermark Logos And Their Evolution

(Updated August 10, 2020)

There are many reasons why companies opt to represent themselves with a text logo. It could be because other graphic design elements like illustrations do not suit their persona or want a design that is free of intricate details.

Lettermark or monogram logo is a type of logo design that consists of letters. 

The letters represent a brand’s initial with designers adding a creative touch to the overall logo design. 

Because it is a typography-based design, the logos often pass as minimalist and straightforward with bold letters that can either be in bright or dull colors. They adapt quickly to different themes and concepts that you may please.

A lettermark logo works well with brands with long business names. However, it’s also fantastic for brands with short names that want more concise typography. 

With this type of logo, you can use it to any business: may it be a personal business or a corporation with stockholders.

What Makes A Lettermark Logo Standout?

It is easy to remember a brand if their logo says the brand name itself, unobstructed by decorative elements and drawings. To some, these logo designs may seem in danger of being boring or forgettable. But the key is in the font that a designer chooses or creates. 

A skilled logo designer can go all the way or be as simple as possible and still create a good looking logo.

Depending on the essence of the brand, the font styles would differ. They could look elegant for fashion brands or look innovative for technology companies. Some designs add subtle details that may have to do with the brand’s vision. 

Amazon’s insignia is an excellent example of this. Their logo has a not-so-secret meaning in the arrow beneath the letter A to Z. It doubles as a smile that symbolizes the reliability and friendliness of the eCommerce company.  

You can tap into unique concepts as long as you always keep your target audience in mind. What do they expect to see from you? How will they perceive your identity? These are the questions that you need to answer before pushing through with a concept.

A majority of these logos also use one or two colors, keeping it minimalistic. This is a sure-fire way for you to produce a versatile logo that still looks visually appealing.

Above all, one thing that makes a lettermark logo ideal is that it can complement any design that you want to incorporate with it. You want something that will stand out when put in different marketing collaterals like email design, posters, calling cards, and more.

Popular Brands With Lettermark Logos And Their Evolution

Various famous brands rock a letter logo infused with their own unique style. Below are some examples of how brand symbols have evolved in the past couple of years. Get ready to see how much logos like Google, Kodak, and even the iconic IBM logo created by Paul Rand himself has evolved over the years.

You will see that some have even played around with several logo designs before using a solid alphabet logo to represent their brand. They may have used illustrations or adapted different logo design trends to make them look updated.

You will notice that most logos below, except for the Yahoo logo, have bold letters with bold colors. The letters are complemented with whitespace to space them apart and bring emphasis to the brand name.

Let us take a look at these recognizable logos and their transformation:

 

 

 

 

 

 

 

 

Lettermark Logo Design Ideas for Inspiration

If you are thinking of rebranding, just like the popular brands above, or starting a business of your own, this list of lettermark logo inspiration is an excellent way to start. Constantly improving your identity and changing for the better is how you can become a remarkable brand.

Before you set out to reinvent your visual identity, make sure you’ve equipped yourself with fresh ideas to end up with an even sharper design.

We compiled some more word logos just for you.

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Have you gotten the creative inspiration you need to visualize your very own lettermark logo? We hope so!

Would You Love To Acquire A Lettermark Logo?

We have two time-saving options for you! 

And no, they are not as expensive as you think.

Option 1: Create your very own logo using BrandCrowd’s lettermark logo maker. We have an amazing collection of logo designs to choose from. You can customize your logo design by adding text, changing the font and the color, and adding symbols and shapes. You can even change the layout of the design!

If you want more options, you can also check out our famous logo maker, typography logo maker, monogram logo maker, initial logo maker, and letter logo maker.

Option 2: Crowdsource your logo and hire a professional logo designer from DesignCrowd’s community of designers! Choose from a hundred submissions of custom-made lettermark logo. Aside from getting tons of original design bids, it is hassle-free and guarantees an amazing output for your brand.

Don’t waste time and start working on your brand logo. Launch a project with us today!

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Written by Marvi Ocampo on Wednesday, November 20, 2019

Marvi is a travel blogger and freelance writer who mixes in a love for design into her work. Connect with her through her travel blog at Osmiva.com