20 Best Streetwear Logo Standouts and Lit Ideas For You

Planning to create a brand to represent your creativity in the form of everyday wear? Condensing all of your valuable ideas into a single defining emblem may become a drawback in your artistic process. Especially when you evaluate if snobby hypebeasts would be willing to wear your vision on their sleeves (literally). 

Trip not, we’re here to help. Let’s take a quick sneak at how iconic brands designed their streetwear logos and start from there.

Symbols found in streetwear have roots grounded in musical and artistic subcultures. This is celebrated by people in the skating and surfing community. These logos are plastered all over merchandise that ranges from everyday staples like hoodies and t-shirts, to strange ones like crowbars, liquor bags, and other amusing oddities. 

The industry goes against the norms of conventional fashion practices. That’s one of the many reasons why people are willing to stand in long queues under harsh weather just to support streetwear brands they love. 

There are three common types of logos seen in streetwear today. They are as follows:

• Logotype
• Illustration
• Enclosed shape

Over half of streetwear fans prefer releases that hardly go out of style. Investing good money and time on a distinct and adaptive streetwear brand logo is essential. This is particularly true for entrepreneurs trying their hands-on running a business under this industry.

Logotype

This is often mixed up with logomarks. But the key to differentiating the two is this: logotype the kind of logo that relies heavily on typography instead of signs and symbols. It presents brands upfront with minimal elements.

Huf logo

Vetements logo

Yeezy logo

Fear of God

Using text alone is a clear way of communicating who you are to your audience. But to some, it may get a bit monotonous if the market is saturated with companies that use this.

Consider playing around with white space and the silhouette of each character when creating a logotype.

Stussy logo

Brands like Champion incorporated color by using a cool shade of blue accented with a powerful shade of red to complete its logotype. The color gives it a more dominant look to break free from the monochromatic logos we’ve seen.

Champion logo

When creating your own streetwear logotype, you can shake things up by mixing gradients and finish to produce different looks. Take a look at this logo pitched to an Israel-based brand.

Crown 9 by Rixes tay

Although the san serif font has slender strokes, the designer made use of other elements like illustration and color to give the output a striking flair. The text also has an intriguing silhouette which will make it look good even if the color scheme gets translated into black or white.

Illustration

Hip-hop collective Odd Future (RIP) kept it fun with these donuts shaped like their brand initials. This is a mix of illustration and logotype concepts. The frosting doesn’t look too plain because of the blue sprinkle detail added for texture. Some brands keep it minimal but that’s not what the brand, known for their loud design, is about.

Odd Future logo

Other brands used relatively less detailed graphics made of minimal color schemes and symbols. These brands rely on the structure and less on the details to embellish their logo. Their logos build a brand-appropriate impact with no sprinkles necessary.

Carhartt WIP logo

Nike logo

Undefeated logo

The Hundreds logo

Reebok logo

Check out this four-star rated submission to Stronk. The Belgian brand wanted a minimalist and geometric take on illustrating a segmented tree they can associate their brand with.

Stronk by ilovedesign1

Our community member artist ilovedesign1 used fading lines to flesh out each portion of the log, resulting in an eye-catching print that fit the client’s brief perfectly. By doing this, the designer captured the physical makeup of the wood with the lightest strokes

Enclosed Shape

Putting brand names in shapes has been a go-to move for many fashion brands. One of its remarkable examples is Supreme, despite the friction due to its striking similarities to the work of artist Barbara Kruger.

This is one of the most recognizable logos in streetwear. Anyone who claims to be a hypebeast and does not know Supreme is not legit.

Supreme

10 Deep

Kith

The brand Kith put their brand name in a rectangle using wider spacing and capital letters. This creates an authoritative representation of their company.

Palace

Of course, you can play around with other shapes and still end up with something amazing. Palace created an optical illusion of a triangle and used the visual stimulation to syndicate its brand name. 

Clot

Clot, on the other hand, used both typography and shapes to differentiate its logo from other brands in the market. The positioning of each shape creates the impression of a circle containing a box and another circle. You’ll eventually realize that this peculiar shape combination actually spells out their brand name.

Culture of Dope by FRESTI

Contest-winning artist FRESTI designed this chill-looking rectangle logo by adding an illustration of a monkey in sunglasses. The quirky drawing represents the Detroit-based brand’s influences from graffiti and hip-hop. They ended up with a pliant black and white logo the company can easily put on any product or marketing collateral.

The Final Flex

Losing your chill is a threat that looms over every young streetwear company. The market gets tough especially now that streetwear has quickly been growing to a major luxury market growth driver.

Emerging label owner Ayo said in an interview that one of his key streetwear processes is getting help from people he trusts. Opening up your creative process to a wider talent pool hands you an opportunity to expand your reach and artistic roots. This is why DesignCrowd helps businesses connect with first-rate artists from all over the world better and faster. 

Get a fresh perspective for your streetwear logo and t-shirt design by reaching out to us today.

You can also try to take the DIY route and use the BrandCrowd streetwear logo maker. You can whip up the perfect clothing line brand mark in minutes. The tool also enables you to create other brand collaterals like business cards and more.

Stock up on more fresh ideas:

Written by DesignCrowd on Monday, March 2, 2020

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.