The Best Modern Fonts for Logos in 2020

Out with the old, in with the new. Gone are the days of old-fashioned design. Brands that are relevant and timely have a secret weapon to communicate that to their audience. That weapon is modern typography. 

With a contemporary font, you can improve your design projects for your website, social media graphics, and of course, logo design, among many others. 

Creating a brand mark with modern logo fonts is a straightforward way to build a relevant brand identity. It only takes consumers 7 seconds to decide on their first impression of you. Sparing no time to express yourself will get you closer to building a better brand image. 

To help guide your every step, we compiled an informative list of modern typeface examples for you. 

Modern logo fonts

There are different fonts for different folks. We know that typography isn’t a one size fits all situation. 

The variety of designs below will give you unique ideas and concepts for your business logo. 

Upon scrolling through this list, you’ll find that many of these fonts are sans serif fonts. This is because serif fonts are commonly perceived as old-fashioned. Plus, sans serif fonts are easier to read on digital devices, which works perfectly as society progresses with digitization. 

Typeface designer Jean-Baptiste Levée once described the importance of fonts, “Building a good font collection is like populating one’s wardrobe. It requires a balance between versatility and expressivity… everyday accessories, and special outfits for special occasions. “

Are you ready to build a stylish logo with a closet full of inspiring fonts? Check them out below:

Azonix 

If you want to make a bold and futuristic statement, this heavy font is for you. Its designer MixoFX used geometric design or the process of combining shapes to form type for this font. The dominant feel of the typeface makes it great for the typography logo. 

Munich 

Made by designer Bang Toyib, this font is on the lighter side. The lines are thinner, allowing it to blend easily and create contrast once paired with other fonts. 

Pro tip: Stick to two or three fonts only

You can add depth and more character to your logo by combining different fonts. But overdoing it will result in clutter. By limiting the fonts, it will be easier to strike a balance and prevent oversaturated design.

Kayak 

Here we have another sans serif font. Kayak looks great for trendy logos, but it is instrumental for designs as well. The typeface comes in three different weights, which are bold, regular, and light. This was designed by Jack Harvatt.

Pro tip: Try typing your logo name in small letters.

You’ve seen big brands like Facebook, eBay, Amazon, and more redesign their wordmark to lowercase. It adds a modern and playful feel to logos because it appears less domineering than uppercase letters. 

This cool typography design trend also contributes something to function. A study also found that small letters help readers understand the text better. The variation of lowercase glyphs results in a more readable design. 

Minimalust 

This typeface certainly keeps it simple. However subtle it may be, it still packs a punch in terms of being expressive. The rounded edges of each glyph were inspired by handwritten letters and vintage designs. Wandery Supply created a minimalist modern font that works great for logos, labels, and other brand collaterals. 

Sickamore 

If you’re looking for an edgy script font, this Sickamore font proves to be a great contender for your signature logo. Set Sail Studios created this handwritten design to appear loud, and it certainly makes a statement. This will go hand in hand with street style logos, skateboard logos, and other energetic brand marks. 

Berlin 

Using this sans serif font will give you access to a variety of heavy glyphs. This geometric font is available in three different weights, which are regular, bold, and x-bold. As a fun fact, this font was said to be named after a song by R.E.M. 

Arciform 

Designed by Matt Ellis, the rounded font gives any design a laidback vibe. The lighthearted design looks great for all caps or all lowercase text designs. 

Casannet

Thin, Light, Regular, Bold, Black, and Ultra—the six styles of this font by antipo will give you a lot of options. The sans serif font looks professional and classy at the same time. It stands neat on its own even when used asymmetrically. 

Pro tip: Use these fonts with trends

One of the biggest logo design trends right now is chaotic typography. It involves the asymmetrical arrangement of text. Doing this adds drama and creativity to the output. All you need to do is break free from the norm of normalcy to make a logo that will surely grab attention. 

View more fonts below!

Randrake 

Bobber

Choplin 

Bodoni 

AXIS Extra Bold

Baumans

BEON

Poiret One 

Poppins

STAATLICHES

Aquatico

How to pick the right font for your modern logo

After generating font inspirations, the next step for you is to pick the fonts you will work with. It is essential to take some time to complete this process. 

We know how hard it is to select one out of the thousands of fabulous designs out there. 

You can narrow down your list by keeping these questions in mind. These are the things you should consider before you start selecting and combining fonts. 

Is it readable? 

Text is a massive deal in logo design. Remember that your brand name is on the line. If you choose a lousy font, they may have a hard time reading and even remembering your business name.

When searching, you want to look for something that’s readable and has unmistakable glyphs because this will help your audience differentiate one letter from another. As much as possible, you should work towards making your design easy-to-read instead of focusing on aesthetics alone. 

Will my audience appreciate it? 

Think about who you want to target and imagine yourself in their shoes. Would they prefer vintage logos or edgy logos instead? Try to define what interests and intrigues your consumers because an effective typography logo must help you speak to your audience. From there, you can decide which font is appropriate for your situation.

What fonts are my competitors using? 

Have you ever felt embarrassed walking down the street and seeing someone wearing the same outfit as you? That is what it will feel like for your brand image if you ever end up using the same fonts as the competitors. 

There’s a way for you to avoid this. You can familiarize yourself with the logo designs of other brands in the market and avoid their style. Keep in mind that a logo’s purpose is to help you make a distinct mark for your brand, not emulate other brands. 

Do I want a wordmark or a lettermark? 

Text-based logos allow you to use your brand initials or your full company name. Depending on what you choose, you want to select the right font for it. 

Wordmarks feature the entirety of your name. For this, you want a design that is easy to understand. On the other hand, lettermarks only use initials. When designing an initial logo, you want to consider decorative fonts that make a statement. 

Conclusion

The fonts included in the list are perfect for companies doing business in tech, fashion, local brewery, coffee, and more. 

We added a variety of contemporary font logos for you to choose from. They’re great stepping stones for you to start working on your brand symbol. 

Besides font, there other elements that come into play when creating a balanced brand mark. 

You can let professional graphic designers handle the tough parts of the process by running a logo design contest. Easily post a project on DesignCrowd and include a brief of your modern logo.

Another way for you to source a modern text logo is to create one yourself. With BrandCrowd, you will find access to ready-made designs that you can customize in an instant. The BrandCrowd logo maker has a gallery of modern typography for you to choose from. Generate a modern logo right here.

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Written by DesignCrowd on Monday, September 14, 2020

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.