Letter Logos, Why Should I Use This for My Business?

Every business wants to stand out amongst the competition. A great way to do this is to strengthen their brand identity

And what a great way to strengthen a business’ brand identity is through logo design. There are many logotypes out there that could make your business shine.

But today, we are convincing you to try a letter logo.

What is a letter logo, you might ask? Well, it’s the type that makes use of your business’ initials to represent your brand. And there are two types:

• Single: Just use one letter for your logo design.
• Multiple: Use two or more initials for your logo design.

And that’s why you need to know the advantages and disadvantages of using such a logo.

Let’s discuss the pros and cons of this type to help you decide if you want this for your brand.

Did you know that it just takes for viewers .05 seconds to ignore or visit your page with just one look at your visuals? Take note of that. It’ll help you put urgency on your graphic design as a business.

Now, let’s get into the information train to give your business the perfect logo.

The Good

1. Versatility: Wherever you put this type, it’s 101% going to look great. Whether you use it as a profile picture, on a business card, or even on merchandise, it’ll look professional and unique. Make sure you choose the right color, typography, and compression for each platform, though since we don’t want the ink to bleed and resolutions to blur.

1. Modernity: A letter logo or monogram gives you more uniqueness than the old visuals like emblems and brand names. It’s in the tier of pictorial marks for the modern scale: high.
2. Simplicity: A monogram is charmingly simple. Unlike the pictorial mark or wordmark, a letter logo is charmingly simple. Thus, to spice it up, choose an attractive font. You can select either serif for a more fun vibe or sans serif for the more professional one.
3. Identifiable: Upon seeing the letter logo, your market will quickly identify it as yours because of its color and font. And that’s because 80% of consumers remember distinct colors of the business they support (Oberlo).

The Bad

1. Lack of Complexity: The human brain process images 60,000 times faster than text. Thus, it’s a bit hard to stand out just using a letter. But no worries, we have some designs below to give you ideas.
2. Similarity: Depending on which letter you want to emphasize, there is a possibility that your competitor has the same letter as their logo as well. Thus, the difference in design truly matters.
3. Lost in Translation: In trying to appear different in the industry amongst various competitors, sometimes, the design might look too far-fetched and just look tacky when using this type of logo.

Letter Inspiration for Your Better Branding

Now that you know the pros and cons, you can now enjoy looking through this curated list of beautiful monograms. We prepared four categories for you:

Negative Space

This style gives your brand a complex yet straightforward feel because your logo appears like an optical illusion. Now you have a visual that’s fun for the eyes and incites curiosity for your brand.

Check out these white-space designs:

A + Leaf by Kakha Kakhadzen

cat negative space logo. by Designs Room

Interlocked

An attractive logotype, Interlocked combines two letters from your business brand. It usually looks like a vintage design with the font used. They’re twinned, so the letters are on the same level.

But you can check out these designs below for a more modern look:

b + p by Cody Cai

HS by Antonio Calvino

On Top of Each Other

It may sound similar to the one above, but the placement of letters isn’t. This design works like an overlay on top of each other.

You’ll understand better when you see these templates:

b logo, b latter mark,lettermark by winmids

OVERLAY TEXT DESIGN by Black Leaf

Bridged

Another kind of design is having your initials connected by a particular element. Despite it being under a letter logo, you get to experiment and make it look like an image with how you present it with this style.

Thus, get to know the logo below:

ALB Monogram Logo by Athrá Design

goalkick logo by Eddie Lobanovskiy

Let’s Get Lettering!

Try a new design today! If you want to learn more about what logo design trends for 2022 look like, you can visit us at BrandCrowd.

Thus, you can tackle your design needs in two ways: hire a designer or create your logo yourself.

We cover both. You do not need to worry about your brand’s design ever again.

What’s stopping you?

Let’s collaborate!

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Written by DesignCrowd on Friday, December 24, 2021

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.