Pros and Cons of Hiring a Graphic Designer

When it comes to branding, a considerable aspect of them comes from the brand identity. And that’s where design comes in. We will weigh the pros and cons of hiring a graphic designer in this segment.

Sure, if you want to keep your company running efficiently, you need to know how to keep your employees motivated, how long to keep pay stubs, and what are the ways to reduce overhead costs. However, if you want to grab the attention of your market, there’s not going to be anyone better suited for this graphic designer job than a graphic designer!

Designers go through a process of render and recreation to achieve the perfect online image that your business deserves. But who are graphic designers, and how do they get into the process of designing your brand identity.

So That’s a Designer

Compared to an artist who has more freedom in their product, a designer must abide by their clients’ wants. They meticulously follow a systematic process of rendering and revising until the client approves.

Designers have more restrictions in a sense, but they are experts in what they do. Here are the seven types of designers you may encounter:

• Animation: For the dynamic social media graphics.
• Branding: For the visual identity of the business and or product.
• Environmental: For the signage that tells the world where to find your business.
• Print: For your marketing scheme that has physical capacity.
• Product: For the creation of products specifically for your business.
• Publishing: For books and magazines to catch the attention of your market.
• Website: For user experience (UX) design on websites.

Now you know what kind of roles a designer has to fill. Let’s weigh the good and the bad when hiring a graphic designer.

The Pros

Let’s dive into the advantages of having a designer either on your in-house team or outsourcing their skills through competitions on platforms.

Since you do not have to concern yourself with how your brand identity would look, you can focus on other aspects of your business.

From customer support to quality control, you can now entirely focus on how to handle each one. Aside from that, when the designer finishes with the initial piece, they will give you a mock-up.

When you receive the mock-up, you can now plan your steps to move forward in the business. From the final design to the planning of execution, you don’t have to worry about the delay on your part since the design will come in your given timeframe.

Some of us aren’t as good at graphic design as others. Why stress yourself to learn if you can hire an expert, right?

Outsourced or in-house hired graphic designers are great at what they do. They know how to manipulate color or choose the right typography to bring out who you are in graphic design.

Much like a doctor is to physical illness, a psychologist is to mental illness. A writer is to books. A graphic designer is to design, so let them do their job and trust them.

As stated earlier, since you don’t have to think about designing your visuals yourself, you free yourself from complicated processes. Though you could try a logo maker for yourself, that’s for another discussion.

You avoid stress by hiring a graphic designer because you don’t have to learn software like Adobe Illustrator and the like. Besides, you can use health roster software to organize your workforce management processes.

This bullet point is related to number three since you don’t shoulder all the branding responsibility. You have a designer who is in charge of actualizing your vision of brand identity.

Thus, both of you work together to make your business better—you in being consistent in services while your designer is in charge of high-quality design for every platform.

Rest is a biological must, especially today, where we encounter daily stresses. You don’t need to add to your stress by figuring out how to design your brand identity.

Give it to your graphic designer, and they’ll handle the rest. Thus, you ease up your schedule and do not need to multitask.

The Cons

Now let’s discuss the cons of hiring a graphic designer. Not everything is always good, but these happen on rare occasions. It’s dependent on how you got introduced to the hiring process.

Let’s get into them.

• May Need to Bring Out More Cash

Graphic design is no easy feat, and since it demands more skill, it’ll also require more from your budget. The average salary of a graphic designer is around $26 per hour. But that price still depends on their region or which roles they do.

Now, let that accumulate in a month or more. That’s pretty high pay for such a skill set. Thus, make sure you have a budget for your brand identity upon hiring, including payroll processes, stock photos, software, and any other associated costs.

• Indefinite Quality Control

Here’s another heads up when you are hiring a graphic designer. This bullet is especially true for design competitions you can host online.

You won’t be assured of its quality despite the payment until you see their finished product. But most times, it’s high-quality, just some possibilities sometimes.

The last of our cons are a sketchy provider. This bullet entails some websites claiming credible platforms to hire graphic designers.

But in actuality, they scam people for their money. Be careful where you ask for help since you need to ensure you are getting your money’s worth.

Will You Hire a Designer, Startup?

And that concludes our discussion on hiring or not hiring a graphic designer. You need to weigh both positives and negatives to develop a good decision for your business.

Which one you choose, we’ll back you up 110%. After all, here at DesignCrowd, we are a community of designers who can help you.

But we also offer a logo maker platform at BrandCrowd if you like that!

Read More on Designer Here:

Written by DesignCrowd on Friday, January 14, 2022

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.