Have you noticed the change in design trends lately? Each color and pattern is starting to exude an emotion: Happiness.
The most common and delightful emotion that a human being can experience is dominating the design industry today. The funky, vibrant colors of the past make a comeback to encourage happiness.
Allow us to expound and give you a view of why you need to change your design to incorporate this uplifting emotion.
Why Happiness?
Before 2022 came along, the design trend was to look professional. “We mean business,” kind of straightforwardness. Thus, businesses went formal—dark tones with straight lines, very goal-oriented design.
However, the trend in this era steers towards colors—bold strokes and an ode to the 90s. Retro is coming back. But why? Because those same strokes and patterns give your brand a lively vibe to your branding.
Today, businesses strive to make customers know that they want them to be happy through their products. Thus, the colors and bold shapes, and fonts express just that.
A study in 1978 by Biren states that multiple colors hold more attention rather than dull colors like black and white. Despite the gap in year research, it is still applicable today.
Your brand needs a fresh new design to coincide with the incoming trend. Thus, let us teach you how to tweak your design to show Happiness.
Joyous Designing
Let’s get into the techniques to subliminally tell your market that your products can make them happy. We listed five methods to aid you in your design endeavor.
Happiness according to psychologist, Martin Seligman, there are five components: PERMA. Positive emotion, engagement, relationships, meaning, and accomplishment make up what we understand as happiness today.
Try to incorporate each of those or all traits in your design and watch your market grow. After all, taking care of one’s mental health is on the rise at the moment, be part of the people that promote that as well.
When creating your design, make sure that you add people themselves into posts or website design. A theory in psychology by Albert Bandura states that people learn by observing, modelling, and imitating the actions of others (Social Learning Theory).
Now apply that into your design. Since your posts have humans, people, how are portraying happiness in your posts and website, people will feel like, “Wow, these guys are having a good time using their product, maybe I’ll be happy too when I use it.”
Thus, you have successfully convinced your customers and potential customers to buy more products and services from you.
Everyone’s experience of happiness is different for each individual. Thus, when creating a design, make sure that it’s open to interpretation.
Sure it has themes of the positive emotion in it, but how people would take that is up to them. Look at some of the examples below:
(insert Logo designs here)
This pointer deserves its own number because humans who understand humans is subjective as well. Each culture, each denomination on Earth has a different interpretation of dos and don’ts.
Knowing those two allows you to create a more open design—this number is related to number 3 in that manner. You would not be stepping on anyone, but you are targeting the market that you want as customers.
It’s two birds with one stone since you create a design that has positive noise and attract twice as many people because you are not stepping on anyone’s toes.
Lastly, you design needs to spur-on action. Sure, people want to be happy and you want them to be happy, but how do they get there?
That’s where you’re supposed to come in. You provide people with the solution they want or need to attain delight in life.
And a way for you to do that is through your overall brand identity. From the packaging of your products, to your online presence, and consistent treatment of customers, you are going to look like what they need for their present and future happiness.
Spread the Happiness!
And voila! You are now equipped with everything you need to know about making your design exude positive emotions and why.
Why not try to create a design for yourself? You can either hire a designer to do your concept or you can create one through a template. Whichever one suits you, we’ll support you.
Stay elated, business owner!
And may your endeavors be always successful.
Read More on Design Here:
Written by DesignCrowd on Wednesday, February 9, 2022
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.