Graphic Design Trends 2023

Annually, graphic design trends change. Unearthed new ones or new light shines on old ones. Today, we’re helping you give your branding a fresh feel with the 2023 graphic design trends below.

Innovative Graphic Design Trends for 2023

Graphic design is vital in improving your brand identity. It encompasses all aspects of your brand, allowing you to achieve consistency and great first impressions on your market.

We listed 13 graphic design trends that’ll surely turn heads in 2023 just for you. You don’t have to follow all of them. Pick the ones that coincide with your brand’s personality.

The method above also ensures that your design doesn’t have grounds for logo plagiarism and keeps you unique and sought after. Join us as we dive into each of the 13 below.

3D Design Takes Center Stage

Give your design a sense of realism with 3D design. Objects start to take their proper form in digital format compared to 2D design.

The three-dimensional design allows you to be inventive and creative, bringing your fresh ideas to life. The realness of your design gives it depth and makes it easier or your market to relate to you and the message you want to convey.

But you can push your design to the limit and create art beyond reality. After all, 3D elements exist in the physical world through print and product design.

AI Art and Virtual Reality

Artificial intelligence has been a trend in various companies through chatbots and work-efficient tools, but you can also use it in art.

Compared to 3D design that makes your elements look realistic, you can also surpass that through AI. With the release of Dall-E 2, you cannot create art through text. It’s now easier to develop the concept art you want to feature for your brand to spice up your visuals.

Another concept to consider aside from artificial intelligence is adding virtual reality concepts to your design. The futuristic vibe and rise of the user population in this industry should push you to consider its integration.

Worldwide, a whopping 171 million are VR users. Imagine being one of the businesses giving your customers an immersive, personalized experience they’ll love.

Bold Geometry

Next on the list, we have geometry. This technique is also one of the logo trends of 2023.

The shapes here are abstract and often used as background enhancers or borders.

Liven up your geometry of choice with your color palette. You can either have a seasonal color like fall or gradients. Or choose a unique-looking shape and incorporate it in your design to help emphasize and direct the eyes of your market to certain aspects of your design.

Folklore, Mysticism, and Sci-Fi

Want to create a calming, humanized, and personal brand? These three themes are for you. From characters in folktales or myths to astrology and astronomy, these are some designs you don’t want to miss.

The most common are mysticism and sci-fi.

The former is associated with the stars, fate, and the overall promotion of serene living. Often, the color palette is blue or other muted colors related to the cosmos paired with a feminine figure or constellations to give your customers that ethereal vibe.

The latter focuses more on the psychedelic feel that space gives your audience.

Diverse Typography

When it comes to branding, you can’t forget how your business name and other related text look on various mediums. Typography helps you with that and adds to your business’s overall personality.

From font styles like sans serif to serifs, this coming 2023, we’re seeing two types of typography coming to light: custom and expressive fonts.

Custom

As the name suggests, custom fonts are primarily created for a specific business. They’re uniquely designed to show off and make a mark on the minds of your market.

Custom typography also makes your brand look more personal since it shows your values and vibe that instantly connect with your market’s aesthetic. Also, it’s one of the branding elements you must trademark to ensure that you’re protected and that your design is ONLY associated with you.

Expressive

Compared to custom, expressive typography aims to convey a message rather than add to your personality. It emphasizes certain words or adds extra characters to add substance to the message that they’re imparting to the audience.

Gradients with An Abstract Twist

Even if this was stated in bold geometry, gradients with an abstract form are starting to take the graphic design community by storm. It allows you to look fun and professional at the same time.

You’re playing with color transitions with shapes and blurs to enhance the perception of your market. This is effective in packaging design, PowerPoint presentations, and other social media like Instagram or Twitter posts.

Aside from that, the allure of this technique is how calming it makes your chaotic color choice can be since it gives it a soft yet defined look that also directs the eyes to a visual hierarchy.

Images in Motion

GIFs have been around since 1987, but they are now getting the fame they deserve in 2023. Photos are great, but interactive ones are better.

Aside from GIFs, videos are coming in hot with platforms and features from TikTok, Instagram, and YouTube. The limit of 39 to 60 seconds can give your brand a creative and witty opportunity to turn spectators into avid customers.

These short videos also allow you to show parts of your business that a photo can’t describe, which also acts as a connector to the diverse market that may want your product or service.

Inclusiveness is Priority

Discrimination, and a lack of awareness has always existed. But battling against those makes your business stand out amongst your competitors.

Around 68% of consumers would decide to boycott or support brands based on their vocality on social issues. We’re diverse people, and catering to every single one is tricky.

But putting in more effort to include the minority in our packaging, providing services, and social media interactions are great ways to foster inclusiveness.

Photographic Allure

Even if videos and GIFs are becoming the new norm, photographs are still a sure way for you to grab the attention of your market. Taking photos in real-time and appropriate to your message is more effective than stock images.

Generic is gone, unique is in—utilize a mix of people, surroundings, and everyday items to aid in your brand looking more humane and personal. This method allows you to connect with your market deeply, which gains their appreciation and support.

Revitalized Printing Techniques

For 2023, three printing techniques will add that shimmer to your branding. Whether physically or digitally, you can use these prints to enhance your design and connect with your market the way you want.

Foil Print

Add some metallic accents to your design through foil printing. It gives the vibe of classy sophistication that customers love. Pair this print with line art or bold colors to bring out its full potential.

Riso Print

If you want an unconventional yet eye-catching design, riso print is for you. It’s characterized by vivid colors and calculated imperfections and appears translucent. Use this type if you want a poppy feel for your brand that focuses on the fun side.

Sustainable Printing

Lastly, we have an eco-friendly print. With the rise of climate change issues, ensure that your market sees you care about Earth by incorporating environmental themes into your design.

Ragged Charm

The unfinished design has charm; try it. In other terms, brutalism. This print gives you a bold, plain look that’s attention-grabbing despite its simplicity because of its rawness. Use this ONLY if you want to make a loud statement in the industry since this is not everyone’s cup of tea.

Surreal Escapism

The pandemic confined us in our confined spaces for quite a while. With that in mind, this design wants to break free from the conventional.

As the name suggests, it’s a creative mix of themes that seem real but are an exaggeration of it with elements that distract from that reality. And without technological advances, escapism becomes our distraction from reality.

Add those characteristics to your design, creating a futuristic and creatively inspired graphic. People will be baffled and delighted to see them.

Vintage Illustrations

Lastly, we have market-focused drawings with a nostalgic feel. Mix a retro color palette of bright lights and vivid colors with line art, and you have a graphic design trend in your design. Use this trend as an accent to direct the eyes of your market to what matters in your design.

Dive into 2023 with These Graphic Design Trends!

Did any of the trends catch your eye? If so, mix and match them to fit the brand identity you want to achieve.

If you need help deciding which ones to incorporate in your branding, tap our freelance designers or edit your stuff through our templates in BrandCrowd. You can customize business cards, Facebook Ads, seasonal gift cards, and more. Don’t miss out on riding the trend wave.

Get designing with these innovative graphic design trends today!