7 Tips to Keep in Mind While Designing a Brand Logo

A brand logo is far more than just a design, it symbolizes your brand and expresses who you are through its color schemes, typeface, icons, and layout. 

While your company brand is an excellent means of communicating its values and company value, a logo enhances the general presence of your brand’s design aesthetic and reflects all of the values that your company stands for. 

A brand logo is among the few initial things that a consumer notices and remembers. A fondly remembered logo is essential if you want to create a lasting, positive impression on your audiences and customers..

Logos are extremely valuable. They play a critical role in turning your business into a brand. With so much riding on having the right logo, designing one can be challenging — whether it be designing a logo through a logo creator tool or having it designed by a professional artist. 

Here are a few tips that may make the process a little easier:

1. Make use of your product or company name

It is amazing how many small company owners consult us with requests for logos similar to Nike’s swoosh and McDonald’s ‘M’. There is no name, only the swoosh. They want a simple, easily recognizable icon. 

They forget that Nike did not begin with a swoosh. Their name was included in their initial logo. It took many years and millions of dollars of advertising before their logo became easily recognizable enough just to drop the subject. Make a logo that involves your brand names until you have lots of money to spend on advertising your symbol logo.

2. Make sure that your logo is easily readable

Consider putting that logo on a sign. Will clients be able to read it as they drive by in 3 to 4 seconds? Similarly, when designing a logo, ensure that it is legible when printed on a business card. 

Alternatively, you should also be able to print it on silk or cotton t-shirts for your employees. Place it in the top left corner so that it’s always visible when someone is visiting your website. A logo that is difficult for consumers to read is a waste of effort and money.

3. Maintain a Professional Attitude

You don’t need a logo with a complicated icon, many colors, or multiple fonts. Maintain a simple and aesthetic design. Remember that you want to attract more customers, not send them away. The colors in your logo are crucial in communicating what your company stands for. Color psychology discusses various colors and the individual behaviors that they impact. 

This is useful for determining a color scheme for your logo, as well as for designing your website or promotional collateral. Color palette uniformity is crucial for a brand so that people can acknowledge you without even seeing your name. This is critical for a strong brand recall value. So, make sure to consider the colors you intend to use in your logo. Avoid rainbow color combinations and comic-style fonts unless your target consumer is a child.

Even if your company sells multiple products, you only need one logo. Furthermore, don’t include emails, websites, contact information, or legal descriptors such as Inc. or Co. Before you incorporate any of these elements, look at the logos of five major businesses you admire. If they haven’t added any of them to their logo, it might be a sign that you won’t need to either.

4. Don’t tamper with your logo once you’ve created it

You should not change, upgrade, or tweak your logo style unless you are Google. Minor adjustments will usually not have any negative impact. Your audiences may not even notice minor changes. However, a sudden and significant change may perplex them.

Furthermore, if you revamp your logo every other year, just think about how much money it will cost to file for another trademark. It is critical to get the design correctly the first time and then trademark your logo once.

Consider your logo to be a signature at the climax of a letter. It just identifies your identity. How you advertise and market the product, and your company (with the assistance of your logo) is what will finally grow your business, sell your product or services, and tell the brand’s story.

5. Don’t Spend Too Much Money on Your Logo

Designing a logo does not have to break the bank. While huge companies can spend thousands or millions of dollars on a new brand logo design, most smaller businesses can only afford to spend a couple of hundred dollars, at most. 

According to a recent survey, 57% of small businesses are willing to spend $500 for logo designing, while only 18% of businesses want to spend up to $1000 for the same. So, they have to get it right at the first shot. While it is always a smart idea to evaluate how your consumers respond to your logo, the truth is that your logo will sooner or later represent the entire user experience you create. 

Make a logo that resonates with your clients, but don’t spend that money on a market study to ensure it’s the correct logo design for your company. You’ll also need to set aside money for advertising, promotions, or brand activations as well, so your logo shouldn’t take up all your valuable financial resources.

6. Be unique

It’s all too easy to get carried away in the crowd and pursue current trends. You must, however, escape the clutches of this line of thought and work hard to achieve and maintain originality. While developing an original idea and logo may take several months, the effort will be profitable in the long run. Your logo alone can help you leave a lasting impact on your consumers.

It takes extensive research, dedication, and time to create something unique, but when you do, it will assist you to break through the sound. Anything beautiful and great never appears to be easy, so take the required time but think of something original.

7. Make your logo adaptable for various platforms

Your brand logo would be used across various platforms and templates. It will look different on a hard copy brochure than it will on your website or social media. There is also a massive distinction between how logos appear in print and online publications, so you must ensure that it is consistent across all platforms.

Every company, for example, has a sales pipeline through which you reveal content that encourages your prospects to purchase your products or visit your company profile. A logo will be required for every piece of content shared at different stages of this pipeline. 

You also have to use it in various mediums to draw attention to customers. According to a survey, customers need 5-7 impressions before they recognize your brand’s logo. It’s critical to assess your logo on various platforms, not only for the sales funnel, to see if it’s scalable and flexible.

Conclusion

While advertising, brand recognition, and marketing are important for a business ’ success, having a distinct logo is equally critical to having an enticing brand image.

Establishing a logo that helps make an accurate impression and influences growth is only possible if you invest more time in both generating ideas and implementing the process.

Editing your logo after it has been released may not be a good idea because it will necessitate a lengthy rebranding process. As a result, it is preferable to make a one-time investment in calmly developing a logo that accurately represents your brand.

Try logo design contests when coming up with design ideas. Remember, logo design doesn’t have to be expensive. A few dollars and a good graphic artist to partner with can result in a unique, stand-out, and truly appropriate logo image.

Written by DesignCrowd on Thursday, June 30, 2022

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.