60 Product Label Design Ideas To Inspire You

No matter what aisle you are in or platform you are using to shop, you are always met with an eye-catching exterior. The store shelves are always packed to the brim with colorful products. These label designs are all fighting to catch your eye. 

Those printed materials that label the products you buy may seem unimportant, but it’s the exact opposite. Good label and packaging design play a huge role in the purchase decision making of consumers. It makes people aware and recognize your brand in a simple way beyond other marketing campaigns like commercials and other advertisements. 

This is why before any brand launches a product, this base has to be covered in order for that company to succeed. And it must be approached with creativity and strategy. Today, we are going to give you a list of examples that will help you figure out what to do with your product label. 

The Basics

But wait. Before we get started, we should probably discuss the basics of product label design. 

You’ll get more chances of creating a better design when you know what makes a good product label. Reading up and staying informed on the dos and don’t of this art helps you produce better output for your product. Use this quick guide to get an idea of what makes a product label design good:

Dos

• Use graphic elements sparingly – Labels lose impact when saturated with different elements that clash. A busy design does not look good on small printed materials like labels which is why it’s best to shoot for versatile and simple designs. 
• Pick label materials wisely – Picking a material to print your design on is something that you should also consider. Consider the finish of your label. Would it look better on glossy paper? How about on semi-gloss or matte paper? Pick one that is appropriate for your product and visual identity.
• Put your brand forward – Product labels drive brand awareness. It is important to have a label that fits the brand identity and create consistency. The label should match and put your brand identity in the spotlight, including your logo or defining graphic mark. Most companies do this by putting their business logo atop the visual hierarchy.

Don’ts

• Use generic product label templates – For something as big of a deal as the exterior of your product, it’s best to have it custom-made or personalized. Remember that most online templates can be accessed by anyone on the internet. However, this doesn’t mean you can’t use them. You just need to make sure that you edit it to make it as unique as you can.
• Forget to research your competitors – Ending up with a design that looks just like your competitors is the last thing you want. Label design should allow you to stand out and be seen by your target customers in a sea of other products.
• Go all-in with trends – Trends are called trends for a reason. They may look good for a few seasons, but tides will eventually change. It’s best to go for something that is timeless to avoid redesigning any time soon. You can still follow trends, of course just as long as you make use of them wisely.

Label Design Inspiration

Colorful CBD Design by SD WEBCREATION

This American dermal CBD brand has an elegant and bold label. The gold details add contrast to the dark-colored bottle and label. Although there isn’t a lot of space to work with, the brand still made sure to have an informative product label.

Protein Balls Label Design by Artgroup 48

People react positively to smileys or emoticons. This smiley makes use of transparent packaging well. The packaging is mostly brown, but the translucent area lets people see what the actual product looks like inside. Overall, the design makes the brand appear more friendly and approachable.

Meditrix Hand Sanitizer – Label Design by RenCan 

Green is a popular color for hygiene and sanitizing products. It is a color that represents security and health. This label from Meditrix uses it well for a product label that looks modern and professional at the same time.

Catalog California Pinot Noir wine label design by nafizrahat

Brands differentiate themselves from the competition by using different label materials. This wine brand taps into a matte material to exude elegance. The texture adds a touch of sophistication to the overall look of the bottle. It goes well with the illustration and typography of the design.

Elegant, Playful Label Design by CENTERSPREAD

This vape liquid brand went with a snow-inspired design to brand its mega menthol product. The bright blue label is contrasted by red which is used to emphasize the government-mandated health warning. 

Hellsmouth Rum Liqueur Bottle Label by bettyelenauzcategui

Rum has been a part of sea travel in history. It’s become a staple for sailors back then. This brand honors that by having a sailor-inspired branding. The liquor brand wanted a shipwreck or sea travel-inspired design that fits their identity well. 

PurPet Label Design by paulkanjosh

Illustrations are one of the biggest label design trends in 2020. Incorporating it into your label will help consumers figure out what your product is for. For example, this PurPet used a drawing of common house pets for their animal CBD product. It makes the label informative without sacrificing the professional and clean look.

Chechil Package Label by tuan1968

The circle label gives the product an edge through shape psychology. Round shapes are often associated with positive and friendly traits that fit this cheese company. The farm background also helps communicate the product’s all-natural and organic goodness.

Elderberry Syrup Label Design by shritaa1

The brand has a vintage-inspired design. The typography and colors that were used in the design look like a bottle you would associate with an old apothecary. Additionally, the subtle illustrations of the plant help represent the organic quality of this product. 

Bold, Health Product label by SofiaDesignStudio

Photos add professional traits to a design. This mite dust product for chickens depicts a scenic farm landscape that is fitting for the product. The brand made sure to use blue to communicate the reliability of its product. Additionally, the design stayed away from the color yellow as it is a color used by a competitor brand. This way, consumers are less likely to confuse the item with another company.

We’ve got more inspiration bottled up for you

Australia Massage Label Design by M.A.R.K.

Best Day Ever Label Design by Emma Emens

Bijoux Prosecco by Jen Rose

Bird Health Product Label Design by somnathroy32

Bold, Fitness Business Label Design by at-as

Botanical Product Label Design by Salma Nur Narulita

Bottle Label Design by ERICK ANDRE VOORNEMAN

Bottle Label Design by Shark1

Burns Bees by Nate Olsen

Caithness Highland Gin Label Design by Oveja Quirog

Canine Wash shampoo label design by Danica Glodjovic

Chips Packaging Design by Nisha Droch

coffee label by Encephalon

coffee packaging mockup by Sam Nissinen

 Cosmetics Label Design by Pinky

Denalt by Verena Tam

Drinks Label Design by Emrul Kaesh

Facial Moisturiser Packaging Design by Nisha Droch

Fancy Health Product Label Design by SD WEBCREATION

 Flour Fresh & Tasty – Packaging Design by Nisha Droch

Food Label Design by Polina_pro

Healthcare Label Design by Sucre

Healthcare Label Design by tuan1968

Hey COCO by Timi Alonge

IQVita by Danica Glodjovic

juice packaging by Radia Islam

Lanolin Body Lotion Packaging Design by Nisha Droch

Manuka Honey Packaging Design by Nisha Droch

Murtela Packaging Design by Nisha Droch

Mushroom honey label by Marko Vulinovic

Name Supplement Label Design by mmmarif1982

Naturals Conditioner Shampoo Packaging Design by Nisha Droch

Natural’s Face Wash Label Design by Nisha Droch

Pilsner Label Design by ronin71

Professional, First Supplement Label Design by Pinky

Pure Fury Product Labels by Charles Honig

Refresh Pre-shave Cleanser by Encephalon

Revive Product Labels by Charles Honig

Rotorua Mud Packaging Design by Nisha Droch

Sake Date by Brittany Clifton

Skin Gel Packaging Design by Nisha Droch

Small Skin Care Product Label Design by Pinky

Snack It Company Packaging Design by Zee

Soothe Hemp Oil Packaging Design by Nisha Droch

Soothe Hemp Oil Packaging Design by Nisha Droch

Supplement Label Design by CraigMorrison

Supplement Label Design by Priyo Subarkah

Supplement Label Design by Soluciones Creativas

tea pouch by Radia Islam 

Water Bottle Label design by Oyon Kumar Paul

Conclusion

From minimalist to retro —you’ve seen product labels that look like showstoppers. 

These products from established brands surely gave you fresh inspiration for your brand identity. Looking at inspiration strengthens any design process. Such is the same for product labels. 

There will never be a shortage of ways to persuade your buyers through design, as long as you have competent designers to craft it for you. Your product can have a well-designed exterior, too. Bring your idea to life with the help of DesignCrowd’s community. 

Launch a label design contest and get the best label design for your products.

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Written by DesignCrowd on Friday, June 26, 2020

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.