Round logos have a unique allure that differentiates them from other logo identities. Often encapsulating a brand’s name or symbol within a circle, these logos evoke a sense of completeness and unity. If you’re starting a new venture and using a business name generator to brainstorm names, consider how a round logo might complement your chosen name.
The circle, a shape without beginning or end, symbolizes infinity and perfection in various cultures, imbuing the brand with a universal appeal. This emotional resonance is perhaps why some of the most iconic logos in history, such as those of Coca-Cola and BMW, have opted for a round design.
The circle’s simplicity also lends itself to memorability, a crucial factor in brand recognition.
In the past, circle icons were used as seals and emblems in ancient civilizations. These images signify authority and authenticity.
Today, the round logo is a popular choice, versatile enough for a digital app icon and impactful enough for a billboard.
Whether it’s the harmonious feel, the emotional undertones, or the historical significance, round logos offer a multi-layered approach to brand representation that is both classic and contemporary.
Why Choose a Round Logo?
Choosing the shape of your logo is a significant decision that goes beyond mere aesthetics. It’s a strategic choice that can profoundly impact how your brand is perceived.
Round logos offer a unique blend of universal appeal, memorability, and versatility, making them a compelling option for many businesses.
Here are three key reasons why a round logo might be the perfect fit for your brand:
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Universality
When you opt for a round logo, you’re making a universally known choice.
Circles are recognized and understood across different cultures and languages. They symbolize unity, completeness, and infinity.
This universal appeal can be a powerful tool for brands that aim to reach a diverse audience.
The circle’s symbolism of wholeness and unity can create an immediate sense of trust and inclusivity, making it a compelling choice for organizations that value community and connection.
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Memorability
The simplicity of a circle makes it inherently memorable, a critical factor in brand recognition.
The human brain is wired to remember simple shapes, and circles are as simple as they get.
Brands like Target and Coca-Cola have leveraged this to their advantage, creating iconic round logos that are instantly recognizable.
A round logo’s straightforward yet practical design can stick in people’s minds more effectively than a complex or intricate design, giving your brand a significant edge in a crowded marketplace.
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Versatility
Round logos are incredibly versatile, and adaptable to a wide range of applications without losing their visual impact.
Whether you’re designing a website icon, a billboard, or merchandise like t-shirts and mugs, a round logo maintains its visual integrity.
This adaptability ensures your brand is consistently represented across all platforms and media. The circular shape is equally effective on a small smartphone screen or a massive billboard, making it a go-to choice for brands that require a flexible yet impactful logo design.
Round Logos to Try
Thinking of giving your brand a facelift with a round logo? Awesome! Round logos have this knack for being both timeless and trendy.
Let’s explore some popular round logo styles and what makes them tick.
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Classic Round Logos
Ah, the classics! They’re like that favorite pair of jeans you can always rely on. Classic round logos are adaptable to any industry, niche, and business type.
When you think of round logos, brands like Starbucks and BMW probably pop into your mind. Ever wondered why? It’s because they’ve nailed the essence of their brand with a simple circle.
Starbucks, for instance, started as a small coffee shop in Seattle. Is the mermaid in their logo? She’s inspired by the maritime history of the city and the seafaring tales of early traders. And every time you see that logo, you’re reminded of cozy conversations over coffee.
On the other hand, BMW’s blue and white circle is a nod to its aviation roots, representing a propeller in motion against the blue sky. It’s more than just a logo; it’s a piece of history.
sunset ‘O’ by José
Badges by Skull King
Trip Energy Logo by Piotr Krajewski
Rent a Car by Rustam Iskandarov
Bold, Round It Company Logo Design by mldtrvs
Elegant, Food Food Store Logo Design by ecorokerz
Clever Logo Design by step forward 2
Beautiful It Company Logo Design by Natasa_Radulovic
Modern, Circle Events Logo Design by Basksh Designs
Colourful Logo Design by Mark Murphy Creative
Elegant, Circle Logo Design by ammar_ed
Round Hornbill Badge by Inovalius
Round Business Waves by juana
Round Light Candle by J-lao
Round Furniture Chair by spayro
Round Water Droplet by AleksandrO
Cute Round Boat by SimplePixelSL
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Multiple Circle Logos
Diving into the world of multiple circles, a certain depth and layering comes with it.
Audi’s four interlocking rings are a prime example. Each ring doesn’t just represent a company; it tells a story of innovation, challenges, and the drive to push automotive boundaries. The design is a testament to unity, suggesting that when individual forces come together, they form something more significant than the sum of their parts.
Another iconic representation is the Olympic Games logo. Those five rings, each a different color, are more than just a design. They’re a narrative of global unity, of athletes from all corners of the world coming together in the spirit of friendly competition. The rings remind us that, despite our differences, we share common goals, dreams, and aspirations.
Logo Variations by studio&more
Branding Logo Design by Logo Magix ?
Circles logo by Mümin Yildirim
Circular shapes by Sergii Syzonenko
Nexus Technology Logo, Logo Designer, Brand identity Design by Meher Nigar
Lettermark p by Andrijana Miladinovic
Traditional, Software Logo Design by mera design crowd
Feminine, Round Logo Design by GLDesigns
Serious, Great Logo Design by MoonFeather
Circle Logo Design by nzdesigners
Upmarket, Pizza Logo Design by michellefrances
Bold, Simple Logo Design by Ronelogo
Corporate Intersecting Circles by royallogo
Colorful Circles Square by eightyLOGOS
Digital Circle Clock by royallogo
Generic Orange Circles by GentleGiant1
Circle Target Crown by BlackOracle
Round Blue Cloud by FireFoxDesign
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Spiral Logos
Spirals are captivating. They draw you in, symbolizing a journey of continuous evolution and growth. This dynamic shape suggests movement, transformation, and the idea that there’s always something more to explore.
Take Mozilla Firefox, for instance. Its logo, with the fiery fox encircling the globe, not only represents the global reach of the browser but also the continuous innovation and speed that the brand stands for.
AT&T’s globe logo, made up of intertwining lines, conveys a sense of global connectivity and the intricate web of communications they facilitate.
With its swirl, Ubisoft embodies the creativity and dynamic nature of the gaming world, where each twist and turn can lead to a new adventure.
Then there’s Somersby, whose spiral hints at their beverages’ refreshing and invigorating experience.
These brands have harnessed the power of the spiral logos to convey their brand’s journey, values, and forward momentum. Spirals are not just a design choice; they’re a statement. They tell your audience that your brand constantly evolves, moves, and strives for more.
Talent Circle – Logo by Anaïs Maxin
Royal snake logo by Aleksei Fankin
Y Chat Logo Design (Option 2) by Mihai Dolganiuc
spiral/funnel marketing logo concept by Ahtisham Al
spiral outer space logo | Galaxy by Touhid | Logo Designer
Spiral Logo by Lelevien
Spiral by Lazar Bogicevic
Serious, Personal Educational Logo Design by kimcam
Serious, Logotype Accounting Logo Design by SamiddhaH
Sophisticated Logo Design by brand maker
Feminine, Simple Logo Design by sez_inn
Sophisticated Logo Design by Pictorial
Elegant, Psychology Health And Wellness Logo Design by Atvento Graphics
Elegant, Business Consultant Logo Design by Vishak vasu
Good Logo Design by cahayafatimah
Spiral Filament Loop by 12dozen
Tech Software Spiral by logoroma
Spiral Globe Company by JoeyRay
Spiral Pressure Washer by chavalenzuela
Abstract Spiral Company by Commykaze
Round Tunnel Portal by CreativeDesign5
Design Your Own Logo
Round logos have a charm that’s hard to resist, capturing emotions and stories in their simple yet profound design. Whether it’s the classic circle or a dynamic spiral, they resonate deeply with audiences.
But a logo’s true power lies in its versatility. In today’s digital world, your brand must stand out, from flyers announcing your next big event to LinkedIn banners and engaging Twitter posts.
That’s where BrandCrowd shines. With tools tailored for every branding need, you can ensure your round logo fits perfectly on posters, TikTok videos, or any other platform.
Ready to give your brand the round logo it deserves and let it shine across all mediums?
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Written by DesignCrowd on Thursday, September 14, 2023
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.