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People hardly rave about commonplace brands. That’s why every brand wants to be one-of-a-kind. They do this by offering special goods and services coupled with quirky marketing campaigns. But not every company makes sure that their visual identity reflects their unrepeatable qualities.
You can avoid making the same mistake by getting a unique logo that will amp up your branding. Take a look at these unique logo designs to inspire you to create or rebrand your business logo:
No matter what type of logo you are designing, authenticity and originality are important. When it comes to brand visual identity, a consumer remembers a brand after 5 to 7 impressions. With a visually striking logo, you can make every impression count. A cliche-looking logo may only confuse your audience.
Text logos
You can never go wrong with a unique text logo. With typography, you can explore different art styles and express your brand identity with clarity. It is a common misconception that you need a catchy drawing to draw your audience’s eyes to your logo.Â
To make a good letter logo, you want to use fonts that are both readable and visually appealing. Doing this makes it easy for your audience to read and understand your brand name.Â
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Abstract & Geometric by JimjemR
 Newid Logo Design Chameleon by Andrea Binski
Adams by sapnaStudio
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CNI Digital by mera design crowd
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Letter S + snake by user1553492410
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LOGO JK KINGÂ by SOLDART
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Plane Logo Design by Paulius Kairevicius
 Skate Wordmark Design Concept by Mihai Dolganiuc
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Don’t worry about not being able to add detailed drawings related to your goods and service. You can still add decorative elements to your typography and make it work. Take this Skate Wordmark Design Concept logo. The word scape is stylized, and the designer added two dots underneath it to look like a skateboard. Creative, right?Â
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Communications Letter C by SimplePixelSL
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CooperCollab by Alefiko
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EZSHOP by yuangga14
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fooba by DEADCOOL
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High Tech Accounting by Oscar Skippa
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LOGO TT by SOLDART
 Medicy Logo by Radowan Nakif Rehan
 Menzo Logo Design by Vect
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Modern Abstract Art by ions
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Modern X Letter Logo Design by Ashfuq HridoyÂ
 Red B Circle by town
 Rhino Logo Line Animal for sale by Lucky Day Logos
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Veneno Toys by Miguel Basurto
 VIBE by gates_m
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Pro tip: Use colors wisely
Your design process shouldn’t always be about fonts. You also want to pay attention to the color that you use. Make sure that your brand colors look different from your competitors. This helps lessen confusion, and it gives you a more distinct look, too.Â
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Illustration logos
Drawings allow you to communicate something directly. This versatile type of logo is a go-to choice for brands related to gaming and restaurants. You can use illustrations of objects that are related to your brand. Producing a high-impact logo is easy with a design that strikes a good balance with visual elements.Â
For example, restaurant brands can use drawings of chef hats as the focal point of their business logos. Makeup companies, on the other hand, may want to get a logo featuring facial features. You want to make sure that your symbol is relevant and easy to understand.
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605 Pet & House Care by Belove
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Abstract Logo by Leo
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Abstract Logo Design by Tripti Ranjan Gain
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Apple Food Restaurant by town
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Armadillo Logo Design by Zivile Zickute
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ArtHouse Logo Design by Mian Salman
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Gym & Diet Personal Trainer by RedDeerStudio
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System Design by Artelo
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Information Technology Graduate by SimplePixelSL
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Mailoh by Ingus Eisaks
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Music Light Bulb by town
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Playful, Graphic Designer logo by Pedyson
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Scissors Pelican by StrangeParadise
 CrocoDial Logo by Design_LeagueÂ
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You can add a bit of humor to your design to make it more special. As an example, this CrocoDial logo looks eye-catching and interesting thanks to its surreal concept. The logo is a fusion of a crocodile and a dial, two themes are related to the brand it is representing.
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Abstract logos
This form of art and design isn’t limited by specific imagery. Often, unique abstract logos rely on the emotion and interpretation of the audience. They take the form of different shape symbols and indirectly represent a variety of different objects.Â
Artistic logos are uncommon and allow brands to express their creativity using graphic design elements. They’re not limited to a single meaning, which makes them a versatile business symbol.
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Triangular Jigsaw Puzzle by wasih
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Abstract Eagle by SimplePixelSL
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Abstract Eco Green Plant by ions
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Abstract Fireball Globe by town
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Door Music by Goh
LOGO R by SOLDART
MUSICTURTLE by SOLDART
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Additionally, abstract design works well with logo design trends. The current trends include line art, chaotic typography, gradient colors, and vintage, among many others.Â
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CAMERA by pandalungan
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DANADA by SOLDART
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Pen Mic Logo by Chiu Chiyabi
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House Letter S by ions
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LOGO N by SOLDART
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Data Sense Analytics by Bisuality
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Zingplay Logo Design Exploration by Robiul Islam
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Take this Zingplay logo, for example. It looks like the play symbol for music and video content, but you’ll realize that the design is more than that. The design also doubles as an eye-catching orb of gradient colors that give the symbol a dynamic look.Â
Pro tip: Don’t forget about function.
While the abstract design has an attractive form, you must not forget to make your brand mark functional as well. Your business name should be presented in a readable way. Doing this will make your design easy to understand. For starters, you can use Merriweather, Montserrat, and Lato. The mentioned fonts are available in the Google Fonts Open Source Library.Â
Conclusion
Can you imagine if all the top companies carried the same logo? It would be a challenge to tell them apart. Â
Unique logo design ideas are important, especially for brands that are in saturated markets. This includes gaming, food, and more. Building an airtight branding kit is vital to brands that want to make their mark.Â
Big businesses are a great source of inspiration when designing your own unique logo. They all have a strategically designed identity that helped them get to the top of their market. For starters, you can check out Apple, Google, and other iconic logos.
When creating a custom logo design, make sure to work with the best freelance graphic designers. DesignCrowd’s logo design contests allow brands to receive the original design bids and get the best one from the bunch.Â
Another course of action you could take is to design one your own. BrandCrowd’s unique logo maker gives you full control over the design. Your company can get the ideal company logo in a matter of minutes. Why don’t you give it a try right now?Â
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Written by DesignCrowd on Wednesday, August 12, 2020
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.