What makes a successful startup? It takes a strong product, a collaborative team, and a well-researched marketing strategy. But one thing you shouldn’t forget is your branding — your logo design.
A great startup logo can greatly affect how well your target audience will remember and recognize your business. It should be memorable and unique to help you stand out in a sea of aspiring entrepreneurs.
Join us as we look at various innovative startup logos that you can easily customize through our logo maker tool. Let’s dive in!
How to Design A Startup Logo?
Designing a logo is more than just randomly putting shapes and colors together. It’s about carefully crafting an image that accurately represents your brand’s identity, personality, and beliefs.
Here are some tips that will help you when creating your logo:
Understand your brand
It’s important that you know and understand your brand deeply before you even start designing your logo.
Ask yourself these questions: What does my startup stand for? What are my values and beliefs? What problems or issues can I solve? What kind of identity do I want to be known for? Who is my target audience?
Knowing all of these can help you in your design process.
Research, research, research
Look at the logos in your industry to know what works and what doesn’t. Study trends and see if there are some elements you can incorporate into your design. Research what your target audience likes so that you can create a logo that appeals to them.
Be minimalist
Minimalist design is all the rage these days, especially for tech companies and app developers. Stick to a simple clean look and flat 2D design.
Minimalist logos are great since they are more flexible and adaptable compared to intricate logos. Simpler designs mean it’s easier to adjust to smaller screens since the logo will still be readable. There are also fewer details or graphic elements that may be lost in translation.
But don’t be afraid to be creative!
Minimalist doesn’t mean boring. You can create a creative logo design even if you are keeping it simple. Play around with negative space, try conceptual designs, experiment with the alignment of your text, or create texture in your logo design.
Use the right color
The color of your logo has an effect on how your customers perceive you. Blue is seen as stable and reliable, which is why blue logos are a tech startup favorite. Red is seen as bold and powerful. While orange is associated with energy and positivity.
Choose the color that is best suited to the personality and identity that you want to portray. If you are planning to use multiple colors, take note of color theory and choose colors that will complement each other.
Pair your logo with a catchy name
Your startup name plays a huge role in your success as well. Choose one that is catchy, easy to remember, and unique.
If you don’t have a name yet, don’t fret! Our business name generator is here to help you. Simply enter a few prompts and we’ll give out suggestions to you. Best of all, we also give logo ideas to go along with your name so you can easily visualize what your branding will look like. Give it a try!
Startup Logo Design Examples
We’ve compiled a list of logo ideas and customizable templates that you can use to make your startup dreams a reality. Check them out below:
Cool-colored Startup Logos
Cool colors like blue, green, and purple are popular for tech startups, software developers, and rideshares. Use this if you want to be seen as modern and innovative.
Check out cool-colored logos here:
Logo by Zeeshan Ali
Logo by Saima Rehan
Jetpack Flip Game Logo by KV
Playosity – logo for game platform by White Site
Foodie Finder | Food delivery startup branding | Logo design by ARYAN.io
Restaurant logo by 0TAK0
Tezono – Logo Design by Ashfuq Hridoy | Logo Designer
Dinofel by Ashfuq Hridoy | Logo Designer
Startup logo mark by Ahmed creatives
Around / New Logo by musho for Around
Crypto Startup Logo by tubik
yamaguchi logo y letter logo by Rony Pa – Logo Designer
Stay Cool by Marc
Cool Dog by Deeezy
BingoPizza by Victoria Poyarkova
Cool Orange Shoe by BryC
Orb Airflow Cooling by Clee
Colorful Letter D Company by ions
Propeller Ventilation Cooling by Clee
Colorful Startup Business Letter Q by KrystianPL
Warm-colored Startup Logos
Warm colors like red, yellow, orange, and pink are used by brands that want to be known as dynamic and passionate. E-commerce businesses, design agencies, or food startups use these.
Bold colors like these can catch the attention of just about anyone. Get inspired below:
Technology Cube Startup by eightyLOGOS
Colorful Tech Symbol by ions
Colorful African Map by SimplePixelSL
Colorful Eye Media by town
Colorful Business Letter S by ernestjdx
Orange Diamonds Jewelry by MDS
Colorful Geometric Letter S by ions
Colorful Digital Tech by BryanPF
Colorful Letter M Lines by FrancesDC
Crocodile Brand Startup by christophers15
Dark-colored Startup Logos
Blacks, grays, and silvers are for entrepreneurs aiming for a traditional or classic feel.
Browse our samples below:
Coco Loco Logo (Dark) BY Julian Gaviria
Double Ü stamped BY TRÜF
Sunshine Startup Logo Design BY Rishi Shah
Pod Logo on Black BY DEZGN Studio
Audio Punch – White Background BY Arash Hamdami
Import Dubai Auto BY Reynard Aditya
NONAP Co. BY Mohsen Kazem
EMILY ART BY Kirill Ushakov
RIFT CODE BREAKERS BY Peter Giuffria PGCREATES
in2rest BY Reynard Aditya
Startup Cube Letter Z by BryAd
Origami Startup Business Letter G by jaysonqbob
Infinity Startup Loop by town
Software Tech Startup by vixiiiart
Luxury Star Startup by Clee
Technology Generic Tech Startup by town
Dark House Door by ernestjdx
Delivery Food Truck by BryAd
Asian Noodles Food by yulianrhmn
Office Building Hexagon by Clee
Get Started on Your Startup Logo Today!
According to studies, 20% of small businesses fail within their first year. But it doesn’t have to be you! Follow our tips above on how to create a strong logo that will make a mark on your customer’s mind. We also have articles on mistakes that startups make and how you can avoid them to further guide you.
Don’t underestimate the power of marketing and promotion as well. Use our templates for business cards, Facebook Ads, or LinkedIn posts to spread the word about your business.
We wish you the best of luck in your endeavors!
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Written by DesignCrowd on Tuesday, November 28, 2023
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.