When it’s a hot summer day, we all look forward to a cool and refreshing drink to quench our thirst. This is why the beverage industry is one of the hottest and most competitive industries to be in, with it being valued at a whopping $26.8 billion.
Whether you run a pub, juice bar, cafe, bubble tea shop, or smoothie stand, a colorful and vibrant beverage logo is what you need to attract customers to your business and stand out from your numerous competitors.
Don’t have any design experience? Don’t fret! Today, we prepared a beginner-friendly guide on how to design your beverage logo. We’ve also compiled a list of logo design ideas to get your creative juices flowing. Shall we take a look at it?
Tips For Creating Beverage Logos
Designing your logo doesn’t have to be difficult. By considering some basic logo elements, you’ll be able to create an effective one.
Below are some useful tips to keep in mind:
Use relevant icons
One of the easiest ways to design your logo is to use an icon that symbolizes the type of beverage that you sell. For example, use coffee beans or a steaming coffee cup if you’re a cafe. Or a frothy beer mug or a bright red glass of Cosmopolitan if you’re a pub. Have a tropical-themed juice bar? A coconut with a straw or a sunny lemonade might do the trick.
Why is this so effective? It’s because of iconography – by using universal signs or icons, you can instantly communicate to your customers what kind of business you have. Just from your logo alone, they already know what kind of drinks to expect from you.
Or use meaningful symbolisms
Want to take your creativity up a notch? Why not use a symbol that relates to your location, heritage, personal story, or brand identity?
One example is Starbucks. The iconic mermaid is actually a callback to their location, a port city. It’s also meant to represent a siren’s identity. It’s alluring and irresistible, just like their drinks.
Another is the logo of whisky brand Johnnie Walker. The mascot named “Striding Man” is dressed in an elegant suit and is walking powerfully – a representation of their brand identity of luxury, prestige, and sophistication. It’s fitting for the premium brand.
Take inspiration from these famous logos and come up with a more creative symbolism for your business. Who knows, you may just strike gold!
Consider your colors
The color of your logo plays a huge role in how your audience perceives you. Red, for instance, is a bold and powerful color. It also incites hunger. This is why it’s a popular color to use for sodas and energy drinks.
Meanwhile, green is perceived as calm and healthy. Use this if you sell herbal teas, low-sugar juices, or organic smoothies.
Want to be seen as cheerful and bright? Go for colors like yellow, bright pink, or vibrant purple. Orange logos in particular are popular for beverages as well.
Use logo maker tools
You can also use tools like our logo maker to create your beverage logo.
Simply search for a keyword related to your business (ex. bubble tea, sports drink, juice bar, etc.) and browse our available templates. Once you find one you like, you can customize it to fit your taste. Apply the tips that you’ve learned here. Once done, you can download it to use. It’s that fast and easy!
Beverage Logo Design Examples
Now, it’s time to see our list of beverage logo ideas. You can see them in different styles, from colorful, graphic, abstract, chic, mascot, to wordmark.
We’ve divided them into three popular categories below:
Juice Logos
From boxed juice cartons to a glass of organic fruit smoothie down to our more everyday “juice” (by that, we mean cocktails!), one sip of this cool drink is enough to lift your spirits.
Check out our samples of juice logo here:
Pineapple & Mango Juice Bar – 30 Days of Logos by Cameron Maher
juice (for sale) by ForSureLetters
Lemonade BY Artnivora Studio
Organic Juice Brand BY Abdullah Hasani for Honedon
Pineapple royal juice by Andrii Kovalchuk????
Juicy by Rakib Hasan
orange juice Logo by plus44
banana juice logo by talel ben salah
Juice Logo! by Farjana Islam Jerin
SLUSH JUICE BAR by Rifat Hosen
Fruit Juice Pitcher By Brandcrowd
Orange Juice Stand By Brandcrowd
Lemon & Honey Juice By Brandcrowd
Orange Juice Bottle By Brandcrowd
Orange Juice Drink By Brandcrowd
Fresh Coconut Juice By Brandcrowd
Pineapple Juice Drink By Brandcrowd
Mango Fruit Juice By Brandcrowd
Apple Fruit Juice By Brandcrowd
Tea and Bubble Tea Logos
Did you know that the global tea market size was calculated to be at $12.63 billion in 2023? Indeed, tea is a beloved industry. Whether you sell boxed tea packets, hot herbal teas, iced teas, or the ever-popular bubble tea, you’ll find a bubble tea design that you’ll like below.
Shenzhen Bubble Tea Logo by Mike Stimpson
Soda Labs – Branding by Jord Riekwel
Grape Soda Travel Vintage Logo by stech look
Gling, Beverage App Branding by Apolinário ©
drink rocket logo Rinaldo
Bubble Drink Logo by Mohammad Ripon
Day 8: Shenzhen Bubble Tea by Esther Lysyy
Tipsy Tea by Lynn Nguyen
Bubble Tea Shop Logo by Himadri Mukherjee
Boba Milk Tea By Brandcrowd
Boba Milk Tea Drink By Brandcrowd
Brown Boba Milk Tea By Brandcrowd
Modern Tea Drink By Brandcrowd
Chocolate Bubble Tea Drink By Brandcrowd
Bubble Tea House By Brandcrowd
Talk Bubble Tea By Brandcrowd
Ninja Bubble Tea By Brandcrowd
Soda Logos
Who can get enough of this fizzy drink? Not us. Find your sugary-sweet soda logo below:
Canned Beer Banner By Brandcrowd
Cute Cartoon Soda By Brandcrowd
Retro Soda Cup By Brandcrowd
Multicolor Soda Vending Machine By Brandcrowd
Soda Drink Refreshment By Brandcrowd
Soda Can Cartoon By Brandcrowd
Soda Can Drink By Brandcrowd
Cartoon Soda Can By Brandcrowd
Retro Soda Drink By Brandcrowd
Soda Can Cartoon By Brandcrowd
Create Your Beverage Logo Today!
Raise your glass to that wonderful roundup above!
However, your job is not yet done. Now that you have your logo, your next step is creating your labels or marketing materials.
If you sell bottled or canned beverages in particular, you may want to check out our guide to designing product labels to get a clearer idea of what you need to prepare.
Then it’s time to put a buzz on your store or cafe and get more people to order in. Leverage marketing materials such as a cute menu, a witty TikTok ad, or a drool-worthy Instagram post. All of these are available on our BrandCrowd site as an editable template so that you don’t have to create one from scratch. Check them out today!
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Written by DesignCrowd on Friday, March 22, 2024
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.