44 General Logo Shape Ideas

Do you ever look at a logo and instantly feel a connection?

While a logo’s color and typography enhance its look, one factor that can improve the overall aesthetic of your logo is the shape. A shape logo help set the tone for your business and gives your audience a reason to engage with your brand. 

Are you looking to boost your brand with the power of shapes? Try out our logo maker immediately, or join us as we look at various figures for ideas and inspiration!

Importance of Shape in Logo

When creating a logo, you should consider several design elements to increase the chances of a successful design. The shape is one of the most critical factors you should consider before designing your logo. 

Shape serves as the visual representation of your brand and conveys different messages to create a lasting impression on your audience. Did you know that using the correct shape choice can evoke specific emotions? Shapes are vital in capturing audience appeal and establishing a solid first impression. 

To help you understand more, shapes are essential when creating your design in terms of the following:

First impressions

Your logo shape is often the first visual element people encounter when they come across your brand. Next to your chosen typography, shapes contribute to your potential customer’s first impression of your company and products. You can use forms to convey important information about your brand’s personality, values, and message.

Audience appeal

Regarding audience appeal, shapes also play an essential role in capturing attention. In addition to color palettes, shapes can depict different emotions and convey various messages. For instance, sharp figures such as triangle logos can describe a sense of strength and boldness, while round-like circle logos can depict wholeness and unity. 

Successful logo

How do you define a successful logo? A success logo is a logo that effectively communicates the message of your brand, stands out from competitors, and leaves a lasting impression on your audience. Using shapes can help you give your customers an idea of who you are as a brand and what message you want to convey. 

Shape Logo Ideas

Do you want to incorporate shapes in your logo but need help figuring out where to start? Fret not! We’re here to give you some ideas and inspiration to create a logo for your business.

Each shape represents a different meaning and fits a specific business purpose or industry. Learn more about thepsychology of shapes to help you understand and find the perfect form for your brand.

Let’s check out some design ideas that use geometric shapes for your business:

• Famous shape logos
• Circle shape logos
• Square shape logos
• Triangle shape logos

Famous shape logos

From Adidas to Youtube logos, famous brands worldwide use geometric shapes. There’s no better way to learn how to use forms effectively than from these successful brands!

Check out the shapes of the famous logos below:

Adidas

Adobe

Dominos

Lego

Microsoft

Olympic Rings

Qantas

Red Cross

Spotify

Target

Youtube

Circle shape logos

Circle logos are a popular and timeless choice for many brands in logo design – it evokes a sense of completeness, exclusivity, and wholeness.

Create endless possibilities with your circle logo. Browse through the customizable templates below.

bold-circle-logo-design-by-royanmj04-designcrowd.png

circle-logo-design-by-creative-bugs-designcrowd.png

circle-logo-design-by-creatorbw-designcrowd.png

circle-logo-design-by-nzdesigners-designcrowd.png

circle-sir-by-julijadesign-brandcrowd.png

circle-target-goblet-by-danikbrt-brandcrowd.png

gold-circle-pattern-by-ions-brandcrowd.png

modern-eco-circle-by-royallogo-brandcrowd.png

modern-wave-circle-by-joemar-brandcrowd.png

startup-launch-rocket-circle-by-sicasimada-brandcrowd.png

upmarket-better-logo-design-by-anshtoyj-designcrowd.png

upmarket-best-clothing-logo-design-by-d-mantra-designcrowd.png

Square shape logos

With their symmetrical and angular nature, square logos can create a feeling of balance, reliability, and solidity. A square shape is your best bet if you’re looking for a shape that highlights their clean lines and right angles!

Check out the square logos below:

abstract-wave-square-by-juana-brandcrowd.png

generic-square-professional-by-bryanpaulferrer-brandcrowd.png

gold-building-flag-square-by-jimjemr-brandcrowd.png

gradient-diamond-square-letter-by-creativepixels-brandcrowd.png

modern-square-logo-design-by-mosa-abo-swelem-designcrowd.png

playful-square-logo-design-by-ash-designcrowd.png

square-geometric-letter-by-rasabranding-brandcrowd.png

square-logo-design-by-ecorokerz-designcrowd.png

square-tile-flooring-by-bryad-brandcrowd.png

upmarket-square-architecture-logo-design-by-gbdesign-designcrowd.png

Triangle shape logos

Triangle logos possess a dynamic and energetic quality, which makes this shape ideal for brands looking to convey movement, progress, and innovation. Triangle shapes also represent various concepts depending on how you present them.

For instance, an upward-facing triangle symbolizes growth, positivity, and aspiration, while a downward-facing triangle depicts foundation, stability, and grounding. 

Start your logo with a triangle shape from the templates below:

alpine-triangle-mountain-by-joeyray-brandcrowd.png

blue-triangle-arrow-by-alexxx-brandcrowd.png

business-abstract-triangle-by-bryanpaulferrer-brandcrowd.png

electric-bolt-triangle-by-vinp-brandcrowd.png

elegant-triangle-digital-logo-design-by-makkao-design-designcrowd.png

elegant-triangle-financial-services-logo-design-by-sushsharma99-designcrowd.png

modern-triangle-software-by-bryanpaulferrer-brandcrowd.png

retro-triangle-generic-by-mypen-brandcrowd.png

sandwich-triangle-cafe-by-vixiiiart-brandcrowd.png

triangle-gem-outline-by-town-brandcrowd.png

upmarket-pizza-logo-design-by-michellefrances-designcrowd.png

Create Your General Shape Logo Today!

Ta-da! Shape logos are essential in branding and design – whether you prefer a circle, square, or triangle, each shape evokes distinct emotions. Use one of the shapes above to help you communicate your brand identity and capture the attention of your potential customers.

Here at BrandCrowd, we aim to help you create the best logo to stand out in the market. We also have other templates for your design needs, such as Facebook event covers, Pinterest pins, Instagram stories, and many more!

Create your shape logo and boost your brand today!

Read More on Designs Here:

Written by DesignCrowd on Thursday, June 8, 2023

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.