Sad about the pride month being over soon? We hear where you’re coming from. Wearing your colors shouldn’t last for only a month. LGBTQ brands deserve to celebrate diversity all year round.Â
Red, orange, yellow, green, blue, and violet—these six colors are the mainstay of the community’s visibility. Artist Gilbert Baker first created the flag in 1978. It was first flown on the San Francisco Gay Freedom Day of that same year.
There is so much you can do with these colors in terms of design. It also represents hope, good luck, and peace once a storm has passed. To help you figure out what type of rainbow logo you should generate, we are going to take a look at three different categories for inspiration.Â
You might be wondering why it’s important to show support and visual identity with a colorful logo that represents that. Well, a logo will allow you to connect with like-minded or target audiences.Â
The meaningful connections created by relatable brand identities result in higher consumer spending. It will also help normalize the community. Being a loud and proud LGBTQ brand will make consumers trust you more. This helps you become trustworthy and not just another brand using the event as a marketing tool.
Round logos
Round figures like circles are always present in nature. It is a shape that also influences how consumers perceive a brand. According to shape psychology, circles stand for security, consistency, harmony, and unity.Â
You can definitely use this fact to your advantage. It works well for different types of businesses such as tech, beauty, and wellness among many others.
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3Sixty lighting by VirtualLies
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Black Hole Concept by 7gone
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Infra Studio Logo by Gábor Ferenczi
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Pipibew rainbow unicorn logo design by Lemongraphic
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Pride Logo by Marina Goldshteyn
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Rainbowland Logo by Federico Mariani
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Rainbow Organics by Professor P
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It pairs well with the color scheme of rainbows as well because rainbows commonly occur in nature as half circles or arcs. The corner-free shape gives any graphic design project a remarkable silhouette.
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Rainbow Owl Marketing by saufi suhaimi
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Rainbow & Sunrise by SEE
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Colorful Camera by jarofmoths
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Rainbow Circle by town
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Rainbow Flower by LogoBrainstorm
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Rainbow Flower by town
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Rainbow Dots by LogoBrainstorm
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Additionally, humans just naturally think circles are appealing. This is because we naturally seek patterns and continuity. Audiences find curved shapes more pleasing than straight ones as found by research. Big brands that have circle logos include Pepsi, NASA, Starbucks, and more.Â
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Text logos
Logos are seen as the name tag of any business. It represents visual identity through artistic means. One way you can approach this is to be direct with a text-based logo.Â
Typography presents designers with an opportunity to be more creative without using illustrations that bear a lot of details. Text logos are simpler and create the same impact as insignias with drawings.
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Manifold logo option by Zinzy Nev Geene
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Personal logo by Sarah Fossheim
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Rainbow logo by Himanshu Kulhari
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Rainbow Organics by 4212
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Rainbow Organics by uk
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You can use different fonts to evoke emotion. Sans serif fonts and serif fonts will let you do that. Sans serif fonts are ones that do not have a decorative element at the end of a letter’s stem. They are associated with modernity and playfulness. Famous brands like Google and Facebook use this for their identity.
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Rainbow Sign & Banner by GreenArt
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Rainbow Sky Foundation by FRESTI
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R – RAINBOW by Flowtuts
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Baby Blue Text by BrandCrowd
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Neon Text Sign by BrandCrowd
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Orange & White Text by BrandCrowd
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Rainbow Box Heart by eightyLOGOS
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Red & White England Font Text Wordmarkby BrandCrowd
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Yellow & Black Font by BrandCrowd
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On the other hand, rainbow text logos also look marvelous with serif fonts or fonts with a tail on the end of a letter’s stem. Gucci, Prada, Rolex, and other big names have serif wordmark logos. These are easier to read in print and add a classic look to a design.Â
Illustration logos
When designing or sourcing an illustration logo, it is best to depict symbols or items related to your line of work. For example, online fashion brands can use a person’s silhouette as the focal point of your rainbow boutique logo. It makes sense, right?Â
Regardless of the icon you choose, it must represent the nature of what you are offering to your audience. This applies to both brands with goods or services.Â
Brands can freely express themselves through the use of self-explanatory graphic elements. Drawings provide context and a lot of information that make a good first impression. You can even use different art styles to impress them further and express your establish your identity better.
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Color Brain Logo Template by Alex BroekhuizenÂ
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Gay Family Law Center by El Graphica
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Pride pal by Ivaylo Nedkov for FourPlus StudioÂ
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Rainbow Blues Shop by galson 2
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Rainbow Eye by Benjamin Garner
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Rainbow Hair Logo by Delip Nugraha
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Rainbow Ridge Ranch by MIM design
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Songswap by Dalius Stuoka logo designer
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Cloudy Rainbow by MRM1
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Colorful Yoga Wave by LogoBrainstorm
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Rainbow Rocket by DASJ20
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Rainbow Youtube by town
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Even the simplest drawings become more interesting with a color scheme as vibrant as the rainbow. Color logos add character to brand graphic marks because of color psychology. People associate many human traits using different colors.Â
Be mindful of the amount of detail you put in your illustration. The more intricate and complex hour details are, the harder they may be for you to apply to other graphic projects. Get creative with illustrations, but always remember to make it adaptive.
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Conclusion
The community has a huge influence on the market with a purchasing power of $3.7 trillion according to the LGBTQ Capital. Even famous brands like Lyft, Spotify, LinkedIn, and more are celebrating pride with their brand identity every pride month. These brands incorporate rainbow colors to their company logo in solidarity with the community’s right to equal rights.
But why stop there? You can have a memorable rainbow logo design that your audiences can connect with even if it isn’t June anymore. There are tons of logo options that will go hand in hand with your brand.
Work with professional graphic designers who will submit logo design proposals you will celebrate. Connect with them through a logo design contest today.
The BrandCrowd logo maker also has a rainbow logo maker that will let you generate the perfect design in minutes. You’ll find bold brand logos and business logos for different niches. You can customize elements such as text, color, shape, and more.
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Here’s your pot of golden reads:Â
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Written by DesignCrowd on Monday, June 29, 2020
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.