The baby product and services industry has tons of inspiration to offer. Sectors like nutrition, hygiene, and more are on the rise. In fact, by 2025, the worth of this market is expected to hit $17 billion. If you’re planning to join this market and offer your company’s quality products, your business has to have a unique brand identity to attract your target audience.
For ideas on how you can brand your own company, you can scroll through this list of established baby brand images and start scribbling down ideas for your own baby logo.
Moms and dads trust the brands you’ll find below. These businesses offer products ranging from toiletries, food, safety, and a variety of other goods.
Popular baby brand logos
Now, you might be wondering why brands need logos. We’re here to tell you that logos and brand consistency go hand in hand. They both have huge impacts on your business. Brand consistency helps brands drive revenue increase by up to 33%, according to a study by Lucidpress.
Branding consists of messaging, marketing, and visual identity. The brands below have got it all figured out. Discover inspiration from these established companies for your branding.
Procter & Gamble
Also known as P&G, this brand is one of the key players in the market right now. They have a blue circle insignia with a subtle crescent moon detail on the left side. This design takes after the ‘80s version of this symbol that had more intricate details. The old version was rumored to allegedly satanic hence the redesign in 1985. Now, the P&G has an initial logo with a bold silhouette.
Kimberly-Clark
This company is an established provider of feminine, adult, and baby care products. The brand represents itself using a wordmark logo. It is in a cool shade of blue, which is a color that consumers associate with trustworthiness. Using color psychology helps businesses achieve the brand image they have in mind.
Unilever
Offering a wide range of products, Unilever makes sure to represent this in their logo as well. This company has a widely recognized logo in the food industry and baby market, too. The symbol is made up of 25 different icons that symbolize the products of the brand. Look at it close enough, and you will see ice cream, beverage, baby goods, and more.
Nestle
If you’ve ever wondered why the Nestle logo has birds, it’s your lucky day. In case you didn’t know, this symbol takes after the founding family’s coat of arms. This illustration features a mother bird facing its two offsprings in a single nest. The name “Nestle” also translates to “Nest” in German. Nestle’s logo pays homage to the family history, all while using parenting-related imagery to create a brand identity.
Abbott
The American medical device and health care company combine a sans serif and serif font to create a contrasting logo. The wordmark is accompanied by a spiral element that looks like the letter a.
Chicco
Manufacturing children’s toys and clothes, this Italian brand has a logo with bold shades of blue and red. It is a known fact that kids like bright colors like the ones found in this logo than soft shades of pastel. This logo not only appeals to parents but kids as well.
Philips Avent
The Philips owned brand offers all sorts of baby essentials like baby bottles. The wordmark logo has fun touches of the colors yellow, green, pink, and orange to add life to the design. This diverse color scheme makes the logo eye-catching.
Gerber
Founded in 1927 by Daniel Frank Gerber, the brand is known for its illustration logo. The baby in this infant logo is Ann Turner Cook, as drawn by artist Dorothy Hope Smith. Smith drew the baby as her entry to the company logo contest. This illustration is meant to appeal to the motherly instincts of the buyers.
Like Gerber, you can run a design contest, too. DesignCrowd lets you launch logo design contests and work with professional designers that provide design proposals for your brand. Give it a try today.
Pampers
Unlike the previous symbol, Pampers has a simpler design. This text-based logo is more straightforward, but it still adds a creative touch by adding a heart shape to the text. Curvy shapes also add a feminine and caring look to a brand mark. These figures tend to appeal more to women because they don’t look as intimating as edgy shapes.
Disney
Disney is a diversified company that specializes in more than one market. The billion-dollar company keeps it simple and versatile with a wordmark logo. The logotype is said to be based on Walt Disney’s signature, but if you want to use this font, you can check out Waltograph created by Justin Callaghan.
More baby brand logos below
Huggies
Graco
Johnson & Johnson
Baby Einstein Company LLC
Aden + Anais
4moms
Safety 1st
Baby Brezza
Pigeon
Maclaren
BabyBjorn
BabyGanics
Baby Jogger
Maxi-Cosi
Baby Trend
BabyEarth
American Baby Company
Sealy Corporation
Angelcare
Mamas & Papas
Sassy Inc
Mamy Poko
Baberoo
SwaddleDesigns
Bebe Comfort
Love N Care
Atlantic Furniture
P’kolino
Bebe Care
Beaba
Aprica Children’s Products Inc
Conclusion
A solid branding plan makes consumers trust companies. This is important for baby brands that want to get the attention of discerning parents that want the best for their children. The brands you’ve seen above have demonstrated the importance of having a compelling identity.
Learn from them and work on creating an airtight brand kit for your business. Whether you specialize in babywear or safety, your business needs a brand symbol.
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You can create one in minutes using BrandCrowd’s baby logo maker. You can experiment with different styles you’ve seen on this list. The gallery has text logos, shape logos, and more to help brands establish their presence in the market. Simply enter your business name and customise any of the thousands of logos generated for you.
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Written by DesignCrowd on Wednesday, August 5, 2020
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.