As a business, we want our brand to be strong. From your logo to stationery design, there’s still more you can do to make your business stand out amongst the competition: envelope design.
It’s a great way to subtly tell your market that you have what they need in a more personal way. It’s easy to send an email with the details they need, but sending something in the mail makes your brand personal and has that old-school feel.
You also ensure that a part of you, particularly your logo design, is highlighted to improve your mark on your market. Check out the envelope designs below for our marketing scheme.
Ingredients for An Effective Envelope Design
Before we get into the templates you can use, let’s discuss the basics: types, parts, and sizes. There are around six kinds of envelopes:
- Diamond Flap is the most popular envelope style that consumers use—C5. It is a square envelope that allows you to take a peek at the contents upon opening it. And can have the forms of C6 and DL wallet or pocket styles.
- Diamond High Cut gives you more privacy. As the name suggests, compared to the diamond flap, which describes all four that create the pocket, the high diamond cut has two rectangular flaps that keep the contents hidden from the receiver. It still has a diamond flap that seals the envelope and is often used by B2C communications.
- DL Wallet, commonly known as the business letter. Its contents are usually that of an A4 folded into three, typically brown or white.
- Square, this type of envelope design has a flat flap at the top and gives you as much privacy as a diamond high-cut envelope. This type is for invitations and single-purchased greeting cards like the diamond flap.
- DL Wallet with Window is also commonly used because of the convenience of not having to write on the envelope. You can just fold your A4 with the address and slip it into the pocket to be seen by the window. Aside from that, the transparent part of the envelope can be custom shaped so you can brand better.
- DL Pocket Wallet is another variation of the business letter. Compared to the two above, the flap is on the side of the envelope. It’s easier to fill and remove its contents.
- Block Bottom for this type; the flap is also on the side. But the difference from the rest of the examples is the sturdier inset so that you can put more bulky items inside it. And the bottom is flat, which is great for labeling.
- Board-Back Pocket, as the name suggests, has a board incorporated into the envelope. This design is the envelope you use to send photos so that the image doesn’t have a crease when delivered.
- Commercial Square Flap this type of envelope doesn’t need sealing since it contains gifts or vouchers. The flap is almost as big as the bottom and gives you that luxurious feel upon receiving it.
- Broad Pocket is a big envelope with a flap on the side, making it a wallet type.
- Sample Pocket is used to store seeds; that’s why it has a secure split fastener as a sealer. This feature allows you to re-use it for storage.
- Gusset Pocket is an envelope under the block bottom, but it allows expansion on all sides so you can fit more in it.
- Long Pocket is characterized by the flap being on the short side of the envelope. And as the name suggests, it can store longer and wider documents as long as it’s folded.
- Eagle Pocket is mainly used by lawyers and has a broad back that allows space for a return address.
- String and Washer are for personal use and occasions since it’s too fancy to use for business purposes. The washer holds the string you need to unwind, which feels like you’re opening a present.
- Tissue-Lined Tuck has the inside of the envelope lined with tissue, hence the name. It’s delicate, so you only send special messages inside this type.
- Topless Thumb Pocket is an old-fashioned envelope used for CDs, documents, and record cards since it has no flap. It gives the user easier access to the contents inside and is reusable.
- Tuck and Slit have a slit in the middle of the envelope for the flap to be tucked. This type is usually a pocket envelope for easier access and storage of documents.
- Tuck Flap is like the example above, but you tuck the flap in the throat. It is mostly used for invitations to an event to give the receiver a feel of exclusivity and privacy.
Now you know the types, let’s get into the parts to create your envelope design effectively. The open face, semi-open face, and closed face parts to an envelope.
- Open Face
- Face
- Seal Flap
- Side Flap
- Bottom Flap
- Semi-Open Face
- Seal Gum
- Throat
- Shoulder
- Bottom Flap
Now, for you to add design, it’s best to put them in these parts:
- Back of the Envelope (needs to have your details as the sender and logo)
- Throat (inside the envelope)
- Seal Gum (inner borders look great)
- The color of the envelope itself.
Lastly, let’s get into the envelope design sizes. We divided them into three categories: business, booklet, and catalog.
Innovative Envelope Designs Ideas
Let’s give your envelope game a boost with these trends for envelope making. They’ll surely make your brand look more consistent and personable. We compiled ten designs just for you:
Simple Is More
You can never go wrong with simplicity. You can create eye-catching business envelope designs with this through your typography and logo itself. This technique ensures that you don’t have a cluttered envelope and you appear sleek and professional to your receivers.
Check out the designs below:
Elegant, Events Events Envelope Design by logodentity
Elegant, Printer Envelope Design by Atvento Graphics
Modern, Tattoo Tattoo Envelope Design by MohamedZa
Nick Lafontaine – Stationery by Philippe Gauthier
Nora Identity System by Rick Jordens
Cool Colors For The Win
Use colors that are friendly to the eye, choose cool colors. Aside from attention-grabbing, some colors like blue, orange, and green give a calming effect that helps concentration. But depending on which color you want, you can check color theory or color psychology for better references.
Check out the creative envelope designs below for inspiration:
Envelope Design by Satish Chand 75
Envelope Design by Shamim_Design
Dor Yeshorim Branding by Antonio Calvino
Professional, Government Envelope Design by logodentity
Envelope Mockup by Pixeden
Sustainable Design
Most people are now environment-conscious so even the material of your envelope will be scrutinized if it’s eco-friendly. Use materials that are recyclable or maybe have a seed ingrained in the paper that people can plant.
Find your new envelope design below:
Nature Hype Network Stationery by Audrey Elise
Nude Branding Mockups by Pixelbuddha
Ohnest Stationery by Nathan Holthus
Attention-Grabbing Imagery
This design is the opposite of simplicity. An image says a thousand words, use that to your advantage. Captivate and intrigue your receiver with a niche-related image.
Maybe a child growing up as a representation of insurance or maybe a couple about to be wed as your event’s agency image. You can even put it on a business card, letterhead, or even email signature to show brand consistency.
Either way, we know your imagery will look great. Check out the designs below for more ideas:
Colette Envelope by Amber Asay
Envelope Design by Creations Box 2015
Envelope Design by Lezette_G
Modern, Company Tattoo Envelope Design by kathrin9119
Photorealistic White Envelope Mockup/A6 by Clevery
Add a Mascot
Mascot logos are a great way to connect with your customers easier. They are a representation of your business’ values and make your brand easy to recognize. After all, our brains process images faster than words.
Find your mascot envelope design below:
Example
Use Illustrations
Drawings are a great way to appear friendly. You also say your message naturally as a business. Add an illustration to your envelope design today.
Find the perfect design idea below:
Envelope Psd Invitation Mockup by Pixeden
Free Kraft Envelope With Invitation Mockup by Free Mockup Zone
Moon Studio Envelopes by Overspace
Professional Envelope Design by Fat Bat Man
Square Invitation / Greeting Card Mock-Up by Hokagata Design Studio
Product/Service Preview
Show your receiver what you offer as a business through your product or service on the envelope. It’s a great way to incite feelings of want and need.
In a way, it’s like the theory in psychology called Modeling coined by Albert Bandura. His theory states that if one person observes another doing an action, they will do it.
Use that knowledge to your advantage and market your product or service as something a person needs through people using your product. Maybe have an employee or brand ambassador show that they are using your product/service.
Check out the envelope cover designs below:
Birthday Envelope Design by Atvento Graphics
Envelope Design by Emmanuel Creations
Envelope Design by SAI DESIGNS
Upmarket, Launching Ecommerce Envelope Design by alex989
Upmarket, Launching Ecommerce Envelope Design by avi’s
Lines Are Hip
Add another hip envelope design to your arsenal. Lines are a great way to add abstract design and flair to your envelope. It’s a type of simple yet eye-catching feature to your brand and could encourage consistency since you can also put it on the paper you’d be sending. Plus, the association of that color and line design would be only to you.
Find your line design below:
Company Envelope Design by wahyubudiaji.wba
Envelope Design by Creations Box 2015
Free Small String Envelope Mockup by Mr.Mockup™
Pink Swan Stationery by Tavish Calico
Put A Personal Message
Customers love it when a brand personally talks to them. An envelope in the mail does that but adding a message makes the envelope much more personal. The message could be thanks, compliments, or invitations for the receiver. They’ll think it’s endearing of you.
Check out the designs below:
Better Together 1.5 by Cody Paulson for Malley Design
Knock Knock by Beth Sicheneder
Raida Architects – Corporate Stationery Design by Connor Fowler (.com)
Handmade Design
Lastly, we have handmade envelopes for your market. It adds that beautiful and original look to your design. Handmade design is one of a kind which means that your customers won’t be getting the same envelope twice.
The techniques may be the same, but the method would be different and personal. It could be a personalized stencil or maybe a stamp you made or had customized to your brand. Put it in your envelope.
Get inspired by the custom envelope designs below:
Brown up Branding design by Branding Squad
Envelope by Colin Grist
Envelope Package Mockup by Graphic Pear
Design Your Envelope Design Today
That concludes our list for email design! We hope you found inspiration from the ideas above and create an envelope that’ll boost your branding.
If you’re having a hard time thinking about your envelope design or even the logo that you need to put on it, look no further. We’re here to save the day.
Here at DesignCrowd, we are a community of freelance designers ready to serve your everyday design needs. And back at BrandCrowd, we have an online logo maker that has thousands of logo templates you can pick from for your business.
Happy designing, business owner!
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Written by DesignCrowd on Wednesday, June 15, 2022
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.