There’s something far reaching and profound about the circle shape given the countless meanings associated with it. But what is agreed is it remains a universal symbol of unity, wholeness, and inclusiveness.
Circles have been ever present, in stars, the moon, the sun – and for thousands of years they have been used as a cosmic symbol of eternity, as they have no beginning or end.
The geometric shape can feature in many forms, from beautifully imperfect in nature or art to clinically precise in architecture and design.
Circles can illustrate both potential, in the zero form, suggesting the embryonic stages of something, as well as the whole completion of an idea, message, or project.
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Volkswagen
Circular shapes illustrate integration and work on a spiritual level that connects audiences. Avia Venefica says: “The circle symbol meaning is universal, sacred and divine. It represents the infinite nature of energy, and the inclusivity of the universe.”
In logos, these wide ranging attributes and associations make circles an ideal choice for a huge variety of brands and industries.
Car manufacturers use the shape to represent the wheel and suggest smooth movement, while tech brands will want to be conveying their global, all-encompassing appeal.
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Why use circle logos
Circle logos help frame and centre your message. They allow you to create a ‘badge’ for your brand while balancing colors and typography in a way that can say a lot about your product or service.
Because of the nature of the symbol, it provides enhanced meaning to the perception of your business in the mind of customers.
There’s also the suggestion it protects your brand, encasing it in a powerful design and offering reassurance to customers that you’re safe and trustworthy.
Designer Steven Bradley points out, because they are less common in design, circles work well to attract attention, provide emphasis, and set things apart.
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How to use circle logos
Most circle logos use negative space to ensure the business is eye-catching, clean and recognizable.
Ensure your circle logo doesn’t look too cluttered and there are not intricate details that make it difficult to scale to smaller sizes or publish in certain formats.
The shapes formed and the colour used can often become iconic, allowing the design to stand alone without the brand name written underneath. Chanel and Mastercard for example, would both be recognizable without the inclusion of the text.
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If the meanings and ideas behind famous circle logos offer you plenty of inspiration, scroll down to see how some of the world’s most successful brands have incorporated the shape to create a well-rounded identity.
You can also find ideas for your business in the DesignCrowd and BrandCrowd galleries.
Famous circle logos
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Need a Circle Logo Design?
Try BrandCrowd’s Circle Logo Creator or get a find a logo designer on DesignCrowd .
Want More?
Seeing how other brands shape their designs can help inspire your own business logo. Check out these articles for some top tips:
100 Famous Corporate Logos From The Top Companies Of 2015
Alphabet Soup Of Creative Crowdsourced Letter Logos
Good to Great: Start-up & Small Business Logos from the UK and Europe
Written by Kevin Bradford on Wednesday, January 3, 2018
Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.