Launching as an entrepreneur can be a daunting prospect.
The decision to go it alone means you are solely responsible for every aspect of your business, the brand, and ultimately, the overall success.
And despite best aims and intentions, it’s often difficult to get leverage in the early days. You can’t compete with established companies on market share or budget, and securing early customers can be an exhausting exercise.
But the freedom to work to your own rules and focus on an idea that you are passionate about provides plenty of motivation and focus. And there is certainly one area you can compete in early on, and that’s design.
It’s important your brand looks professional, approachable, and qualified, whatever industry you’re in, and a unique logo, website, and business card can go a long way to achieving that.
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Crowdsourcing your early design needs through DesignCrowd helps ensure you get a professional service without on-going hiring costs and protracted agency meetings.
It’s a sure-fire way to arrive at market with an eye-catching appearance in place, leaving you free to focus on the other growth areas of your enterprise.
With such high demand for entrepreneur logos ideas, start-up logos, and small business logos, it’s no surprise the creative communities on DesignCrowd and BrandCrowd have been able to produce thousands of customized solutions for clients.
Scroll down to find inspiration for your new business logo.
Entrepreneur logos
Entrepreneurs are responsible for coming up with some of the most influential products and services in the world. But despite the idea’s execution being the main money maker, it’s unlikely to be given much credence initially if the design work is messy.
An entrepreneur logo design isn’t going to determine the total success of the venture, but adopting an effective design is crucial to perceptions.
Clean, simple logos are often utilized best in these circumstances. They show efficiency and authority without being overpowering or creating too much noise around the brand. The message should be about the product and service, not the individual.
Startup logos
Logo designs for a start-up are important in helping the brand stand out quickly in an often crowded market. Being too generic or mainstream in their design choices means companies risk being grouped in with others in their industry rather than being seen as a standout alternative.
The pastel colors used in this line-up are particularly on trend and indicate the fresh, new nature of the businesses.
The logotypes and marks are again clean and clearly identify the company, which is important as there will be little prior knowledge or engagement for customers to rely on. Many of the shapes are also dynamic and pointed, to illustrate how the brand hopes to cut into the existing market share.
Small Business
Small business logos can be slightly different as they may not always be aiming to target a wide audience.
Although entrepreneurial and start up in nature, often these small businesses are focused on a more concentrated customer base. There will likely remain ambitions to scale, but there is more scope for the logo to be personal and highlight the character of the brand.
For this reason, you’ll often see more handwritten fonts, specific industry icons, and a variety of colors to suit the message.
Want More?
Successful designs make for successful businesses. Check out these other articles to teach you how to create your brand:
5 Up-and-Coming Startups and Their Cutting-Edge Websites
Who You’re Targeting Should Determine Your Design
3 Easy Ways to Get a Standout Homepage
Startup Logo Maker (BrandCrowd)
Written by Kevin Bradford on Tuesday, November 15, 2016
Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.