The Lunar New Year provides unique wonders.
It is the time when the largest human migration takes place as people flock back to their hometowns and celebrate the occasion with their families. Additionally, it also provides vast opportunities to businesses, especially those in the eCommerce industry.
The difference between this new year and the western new year is that the former is determined by the lunar calendar while the latter follows the solar calendar.
You can celebrate the event with a beautiful Chinese New Year logo. This roundup will give you all the design inspiration you need to prepare your brand for this event. Take a look at the design overview below:
Text logos
A text-based design can stand out even without flashy drawings. It is a common misconception that an effective logo has to be full of ornaments to look good. The typography logos in this list will prove that belief wrong.
One of the many advantages of a text design is that it lessens visual distraction, making the audience pay more attention to your brand name.
For the perfect lunar logo design, you can incorporate calligraphy to pay homage to tradition. Chinese artists often hold calligraphy demonstrations during the new year. It makes use of Chinese characters and celebratory greetings. You will often see this on Chun lian or New Year couplets.
Buddha Boards by FourtuneDesign
China Gourmet by UzairMariwalaDesign
GO-360 by SW7
Padungan Logo by Vincent Sim
Pantone Color of the Year 2019 | Living Coral by ZeBang
Magic Teapot by Logobrands
the dragon exotic lounge by Jamie Designs
Upside down luck by Steph Truong
YCT by Digitalum
Pro tip: Limit your use of color
You reduce the chance of oversaturation by not using illustrations. However, your design can still be at risk of looking cluttered if you use too many colors. Designers recommend using only two to three different colors. Following this advice will help you keep your logo simple and keep it looking coherent.
Shape logos
There are a ton of ways for you to incorporate shapes into your new year logo design.
It can be a great source of decor and make your logo design more appealing. You can use this to add body to typography and other parts of your logo.
Additionally, it can also be used as a frame to provide visual prominence. This will help you easily put your logo on anything with little worries about having it overshadowed by other elements.
You can also use culturally significant shapes in the Chinese culture such as the Three Coins, Pinyin, mystic knots, gems, and other symbols of luck.
Take a look at how you can best use this element when it comes to logo design.
B&B Logo by Sarah Graphic
Chinese New Year by Falak Mehta
Dragon by Naqqosh
Fireclaw Fireworks by Trey Ingram
Fluffy Buddha by Farqaleit
Lantern Festival by Yiwen Lu
MR XI Asian Bistro by COTTA – STUDIO
Pro tip: Make it scalable
Effective logos are legible no matter what size. Avoid creating a logo that only looks good and comprehensible in a single dimension. It is important to note that a logo will be applied to different materials with different dimensions, such as business cards and window shop signs. Make sure your logo has a substantial silhouette and an adaptive quality.
Illustration logos
Adding drawings to your design can help you signal your audience that you offer goods and services related to the annual occasion.
Drawings are powerful visual communication tools that let you instantly signal your brand identity without the use of words. This is also a way for you to bridge cultural and language gaps that may occur between you and the audience.
Dragon and lion dance, temples, red lanterns, Chinese zodiac animals, plums, tangerines, and firecrackers are some of the best Chinese New Year vectors that you can use to signal your support of the Lunar New Year.
To add impact, you can also make use of colors that are significant to the culture. You can use red, gold, and yellow as they signify beauty and happiness in Chinese culture. This is good for a Chinese New Year background. Plus, these colors also mix well together and help you create a striking design.
Buddha’s Tuk Shop by blue eye
Chinese New Year Icons by Andrew Power
Chinese new year icons by kaaaka
Free Chinese New Year Icons by Becris
funny rabbit created by arishu
Hello Dribbble! by Amy Hao
Red Dynasty by willben90
Maverick Property Group by Sedasa_____10™
NanoDragon by desiresnapper
Ox or bull or cow head logo by Sergii Syzonenko
Red Goat by runmbay
Si La Bul by Adsonix
Year of the Dog by Roy Smith
Yin Yang Pig by eclipse42
Pro tip: Add color later
It is essential to start your design with black and white. Doing this will let you create a design that does not rely on color to look good. This also allows you to see how your design will appear when displayed using a single color. You want to make sure that your design is adaptive since it will be applied to various marketing collateral such as posters and social media posts.
Conclusion
These designs will make your brand more eye-catching whether you plan to start a cake business, pop-up restaurant, or a Lunar New Year related campaign.
Having a compelling brand identity can broaden your reach and audience with the help of a culturally rich design.
It is easy to find the perfect logo that will fit your every need by running a logo design contest. Crowdsourcing platforms such as Designcrwod allow you to work with multiple freelance graphic designers at once. Expect to receive up to 50 design bids for your branding project today.
As an alternative, the DIY design is also great for companies with a humbler budget. The BrandCrowd logo maker is an easy to use tool that empowers you to browse different design themes and customize them to your liking. It has a library for party logos, business logos, and more. You can take full control over your brand identity today.
Read more on design and inspiration right here:
Written by DesignCrowd on Friday, February 12, 2021
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.