Pantone Color Institute, the global color authority, chose Ultra Violet (Pantone 18-3838) as the 2018 color of the year. Bold, bright, purple hues have been popular with trendsetters, the fashion pack, musicians, designers for a while now. Remember 2014’s Radiant Orchard?
Dumping the pastel shades of recent years, like 2017’s spring-themed and optimistic,Greenery, Pantone’s Ultra Violet is a blue-based purple with a high speed, cooler eye on the future ahead.
This year’s color is a bolder and stronger take on previous years when the company selected softer colors like 2016’s refreshing Serenity and the dusty and gorgeous Rose Quartz. See all 16 year’s of Pantone colors of the year since 2000 and judge for yourself.
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Scroll down to see a round-up of violet colored logo designs from BrandCrowd and DesignCrowd.
Logos inspired by Pantone’s Ultra Violet
Should you select Ultra Violet for your brand?
Purple’s univeral appeal lies in its associations with power, luxury and boldness, which makes it a popular choice for big brands like Yahoo and Cadbury. Purple embodies important human qualities such as courage (Purple Hearts for bravery in battle); leadership and nobility (Kings and Queens love purple; and faith (The Pope, Arch Deacons love donning a ceremonial purple gown).
If you’re thinking it’s time to rebrand or perhaps launch a new year campaign to your customers, consider using the hue to bring your brand or company logo up to date. To get you inspired, check out purple and violet logos in the DesignCrowd logo gallery pages and crowdsource your own Ultra Violet mood board on Pinterest
Want More?
Choosing the right color for a design is one of the most important steps to success. Check out these articles for more inspiration:
20 Green Logos Inspired by Pantones 2017 Color of the Year – Greenery
Pantone’s 2016 Colors of the Year – Rose Quartz and Serenity
24 Red Logo Designs From The World’s Leading Brands
29 Of The World’s Top 100 Famous Brands Keeping Cool with Blue Logos
Getting Psychological About Brand Color
Written by Jo Sabin on Wednesday, January 10, 2018
Jo Sabin is Head of Designer Community at DesignCrowd. She’s led the company’s public relations and social media programs since 2012. With more than ten years’ experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd’s objectives in Australia and abroad. Get in touch via Twitter.