Staying on trend in the design world can be a complex, but ultimately crucial, element in delivering commercially popular work.
Whilst there are obvious benefits to being brand unique in a crowded marketplace, customers still often want something that represents the current style and tastes.
And one key flag of the latest fashion is Pantone’s color of the year.
Following 2016’s duel selection of Rose Quartz and Serenity, the color authority has chosen Greenery (Pantone 15-0343) as color of the year 2017.
Greenery is described as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew”.
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As with all greens, it promotes peacefulness, strength, and growth within the consumer and is familiar around the world as a reference to natural beauty.
Given its universal appeal, it is already a popularly used shade. Scroll down to see a line-up of lush Greenery inspired logo designs from DesignCrowd and BrandCrowd.
Logos inspired by Pantone’s Greenery
Should you select Greenery for your brand?
Choosing a green logo or green inspired designs should not solely be inspired by the latest trend.
Deciding how color theory impacts the emotional reaction to your brand is an important aspect of your long term design and marketing plan.
With green, it is associated with balance and harmony, bringing in the qualities of blue and yellow. It’s a common color because of the association with nature, and in turn with life, peace, growth, income, and wealth. Green is a great color for stress relief, but there are some minor negative connotations like materialism and over-possession.
Get inspired by our BrandCrowd’s collection of Celtic logos and create your own logo using BrandCrowd’s green logo maker. Browse thousands of logos and create your own business or brand logo using the logo maker. AI-powered logo makers allow you to see the logo before you buy and to trial different fonts and colors to find the best match giving you total control over the finished design.
Want More?
For more inspirational logo design features, check out some of these previous articles:
The Power of Color: 15 Refreshing Green Logo Designs
20 Stunning Green Logo Designs by Design Freelancers
Getting Psychological About Brand Color
Green Logo Design Maker
Written by DesignCrowd on Saturday, February 11, 2017
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.