The global legal industry is enormous. Its value is currently at $794.59 billion. It is a profitable industry, but the competition is fierce.
Law firms stay competitive in different ways, be it with a high response rate or having quality talents. One of the great ways to do this is by having a compelling logo that clients can easily remember. A legal firm logo is the face of your brand. It symbolizes your practice, value, and everything that sets you apart from the competition.
This article will shine a light on the top-earning law firms in the world and their logos. Being familiar with their brand mark will give you an idea of how you can adequately build a visual identity for success.
This list is based on the Bizvibe study. It features companies raking in the most in terms of revenue. You’ll find top companies from different places like China and the USA.
Get ready to see the companies dominating the global industry.
Kirkland & Ellis
Founded in 1909, this law firm specializes in taxation, litigation, and more. The brand has an initial logo with white text and blue background. This is one of the best colors for law firm logos. According to color psychology, blue is a color that represents knowledge and trustworthiness.
Latham & Watkins
Latham & Watkins offices can be found in countries such as the US, Japan, Russia, and more. It keeps its brand mark concise with an initial or lettermark logo. The design features the letter L and W. Abbreviated company names are good options for reputable brands or businesses that have long names. Doing this will give you a concise and memorable design.
Baker McKenzie
The multinational firm of Baker McKenzie has over 6,000 lawyers. The logo of this company features the surnames of its founders, John McKenzie and Russell Baker. In its early years, the company went with Baker & McKenzie but took out the ampersand later on. The design is in red, but the names vary in shades.
DLA Piper
This global law firm based headquartered in London, United Kingdom, has a blue and white brand mark. It uses white space well and creates a silhouette design using shapes. The circle and square found at the left region of this logo give the typography a solid body. Its text is also in a rounded sans serif font, which creates a modernist look.
Skadden
The New York-based firm has a straightforward design. It uses a bold red rectangle to frame the typography design. Using simple shapes like this adds visual prominence to the logo. As a result, the logo becomes easier to apply on different assets, whether it be infographics or business cards, without being overpowered by noisy backgrounds.
Clifford Chance
Clifford Chance is a law firm that has been around since 1987. This multinational firm symbolizes its identity with a wordmark logo. For color, it has a monochrome scheme, which adds to the adaptive quality of the logo. The text also appears dominant due to the use of all caps.
Sidley Austin LLP
Sidley Austin is a law firm focused on legal advising for businesses. The firm has a neat text-based logo that depicts “Sidley.” It pairs its color scheme with a sans serif font. Its current logo has an updated look compared to its old design that uses a serif font to display the entirety of its business name.
Hogan Lovells
Hogan Lovells is an American-British company. The law firm’s typography logo utilizes a serif logo to make a symmetrical wordmark. It has a chartreuse background that dances between the colors yellow and green.
Dentons
The firm was founded in 2013. Its fresh identity features both English and Chinese characters displayed on a purple arrow that faces right. The Chinese characters mean “Dacheng,” which is what the company is referred to in China. This multinational firm bridges cultural differences with its logo.
Allen & Overy
The law firm has been around since 1930. Its logo has a passionate color scheme consisting of red and white. The names of the founders are separated with an ampersand between them. Allen & Overy’s design also has a subtle serif to each glyph, adding a touch of elegance.
Morgan, Lewis & Bockius
Linklaters
Jones Day
Norton Rose Fulbright
Freshfields Bruckhaus Deringer
White & Case
Gibson, Dunn & Crutcher
Ropes & Gray
Greenberg Taurig
CMS (EEIG)
Conclusion
Lawyers offer a wide range of services, including taxation, criminal law, advising, and more. A legal logo will allow you to communicate this to your audience in a way that is visually appealing. Plus, it plays a massive role in creating brand consistency,
When you’re ready to give your legal business an improved identity, you can get the perfect logo through the following ways.
DesignCrowd is a crowdsourcing platform that helps brands connect with a community of freelance graphic designers through logo design contests. You will receive up to 50 design bids and pick the best design out of the submissions. As an alternative, you can work with a single community designer that you most prefer. Learn more about it today.
DIY is also a good option. With the BrandCrowd logo maker, you can generate law firm logos, lawyer logos, and more in minutes. It has a library of customizable logos that you can modify according to your brand color, fonts, and more. Try it right here.
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Written by DesignCrowd on Friday, February 26, 2021
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.