Websites have shifted to focus more on their design and incorporated custom illustrations rather than generic artwork to engage visitors. Intercom.com and Duolingo.com come to mind as examples of B2B websites that have added personality and a point of difference by investing in the illustrated elements and avoided generic or overused stock imagery to tell their story.
Selling the product with hand-drawn interactive designs on Intercom.com
Universal appeal
As the internet expands with more commerce traded online than ever before, website illustrations can help by providing differentiation and cut-through. Landing on a web page with an illustrated theme creates an identity and engages the visitor. You can also have fun with the navigation. Another beneift is the unique visual experience you’ve created is hard for your competitors to replicate. The extra effort will help your product, service or cause stand out from the pack.
DesignCrowd’s new home page features handrawn icons
If you’re designer who can draw, than consider adding illustration to your tool kit. On DesignCrowd, we’re seeing big growth in categories like illustration as customers see the potential in getting assets made with a creative edge.
Check out these 15 amazing illustrators on DesignCrowd or try browsing logo designs with illustration on BrandCrowd!
It’s all in the detail…
Outline
Vector
Shading
Get your message across with custom imagery.
Want More?
Learn how to set up a digital illlustration
Turn your hand drawings into vectors
Make your own type face: how to turn your handwriting into a font
Written by Divya Abe on Wednesday, August 23, 2017
Divya Abe is an expert graphic designer ready to share her knowledge with the crowd. Besides spending quality time on the internet she enjoys anything to do with cats. Get in touch via Google+.