Contemplating what type of t-shirt you add to your merchandise design? We’ve got you covered. Spice up your brand with these stylish t-shirt design trends for 2023.
Why are T-Shirts Great for Merch?
Apparel is one of the most robust merchandise designs you could get for your brand. They’re versatile and comfy, but most of all, they show off your brand.
Whether it is your color palette, logo design, or related icons on the t-shirt, as long as you build an association with the apparel, you’re doing your brand a favor. Consider this fact when you plan for your t-shirt design: 2 billion pieces are sold yearly.
That vast number shows how cute t-shirts are to this day, but be careful about the waste that it brings as well. Always push for sustainability when possible. We want to save our Earth rather than worsen its condition.
Also, another reason why you should give some thought to what design to put on your t-shirts is that your customers become walking ambassadors that strengthen your marketing scheme.
Now that we’ve established why t-shirts are a great idea to add to your arsenal for merch check out the trends below and take your pick.
Stylish T-Shirt Design Trends
The go-to apparel, regardless of season, is t-shirts. You can pair it with a jacket or if it is up to the planned OOTD you want for the day.
Or you lazily put one on as your pajama or house clothing. Either way, they’re part of everyone’s closet. Take a peek at this year’s design trends to help you stay relevant and catch more customers.
We found 14 designs to help boost your brand. They have a diverse color palette, typography, and logo design that’ll make them pop and reach certain people you’re not targeting.
Crypto Art Is Still Here
Crypto or NFT design has been popular and will continue to do so because of the various currencies. This trade is a hallmark of our technological advancement, from paying for art to earning tokens to convert to money.
If you want to have your non-fungible tokens immortalized physically, put them on a t-shirt design and catch the attention of your market. Get some creative ideas below.
Elegant, Cute Crypto T-shirt Design by SAI DESIGNS
Elegant, Skeleton NFT. T-shirt Design by D’Mono
Emulating Landscapes
The next on the list are landscapes. This style is especially great for tourist attractions since you allow your t-shirt to make memories.
When people see or wear the custom t-shirts again, the memories of when they were at your establishment stick, and they’ll probably become patrons. Or maybe people want to manifest that they are in a serene and calm place.
Design your t-shirt depicting a beautiful, tranquil place and providing that safe space for your market. Check out the aesthetic ideas below.
T-shirt Design by debdesign
Elegant T-shirt Design by CoffeeBreak88
Environmental Design
One of the biggest concerns for the entire planet today is environmental awareness. Companies have shifted to more eco-friendly designs in their packaging or logos.
Encourage others to take action about preserving the planet through your apparel. Whether you’re using leaf accents, the color green, or the earth in your design, as long as people see it, you’re already contributing to raising awareness.
Find the perfect environmental design right here.
Elegant, Bike T-shirt Design by Falih A
Sustainability Sustainability T-shirt Design by denuj
Goth Aesthetic
Have you seen the recent Wednesday TV Series from Netflix? It emulates the goth aesthetic.
Cater to your eerie and mysterious market with your apparel. From skulls to ravens, to the occult and the color black, have these elements, and you’ll surely hit an arrow to the hearts of your goth patrons and possibly attract others who aren’t goth but love the aesthetic.
Get your dark inspirations below.
Colorful, Brief T-shirt Design by Jonya
Bold, Unique Food industry T-shirt Design by delegacydesign
Love for Anime
Anime has existed since 1917 and continues to grow in popularity. Each unique character’s art style and storyline attract audiences worldwide.
Did you know that anime is a marketing scheme for manga? Why not use the style to your advantage as well?
Create beautiful life-like characters, whether doing an action in your establishment, individual portraits, or using your product in a fun way.
Use the anime style in your t-shirt design. Get inspired by the examples below.
T-shirt Design by Kero
Elegant, Merchandise clothing T-shirt Design by kahaive
Minimalist Style
You can always go right with the less is more mantra in design. That also applies to apparel, whether it’s line art, outline, or a general photo on the t-shirt.
Using a minimalistic design allows you to point the attention of your market to what you want them to know and direct their eyes to the details you want.
Find the perfect minimalistic t-shirt design here.
Playful, Big T-shirt Design by Little Sofi
Feminine, Fashion T-shirt Design by victipedia
Pixel Art
Are you a fan of the 8-bit style? Then use it in your t-shirt design for this year. The pixel art design is getting revived with what’s called Vaporwave.
It’s an art movement that combines the melancholy vibes of the 80s and 90s. It’s relatively new since it started around 2010-2011.
The vibrant color palette paired with surreal and distorted elements gives this t-shirt design a fun, eccentric look. This trend isn’t just significant for t-shirt design, social media posts, and even website design.
Take some notes from the ideas below.
Masculine, Clothing T-shirt Design by Kero
Masculine, Clothing T-shirt Design by Al Pech
Pop Culture Classics
How much do you know about pop culture? What defines pop culture is any practice, belief system, or physical items often seen in people’s everyday lives.
That could be SZA’s music, the Modern Family tv series, or even food from famous fast food chains like Mcdonald’s or Wendy’s. Create a name for yourself by subtly incorporating pop culture references in your t-shirt design.
Or try to become the pop culture classic by branding with the pop culture design ideas below.
Playful, Adult Adult T-shirt Design by 777SKY
Elegant, Bike T-shirt Design by B’signs
Pre-Historic Elements
Are you into dinosaurs or fossils? Add that to your aesthetic by adding these themes to your t-shirt design.
See your favorite dinosaur embodied in your apparel and attract dinophile patrons. Pair your images with a muted color palette to help emulate the feel of the pre-historic era.
Get some ideas from the designs below.
Elegant, Clothing T-shirt Design by badpixelarts
Cartoon T-shirt Design by CrowwooD
Psychedelic and Rainbows
If you want to gently assault your market with vibrant colors that are retro and modern vibe, use this trend. Psychedelic color and rainbows give your design a breath of life that’s the polar opposite of the goth aesthetic above.
If you want to open the minds of your customers to a new experience, psychedelic design is the way to go. But if you just want an eye-catching and appealing icon in your design, add a rainbow to it.
Check out our top picks for this trend below.
Elegant, Whimsical T-shirt Design by Prestige Studio
T-Shirt T-shirt Design by GEK (agentfortysix)
Undead Design
Unconventional, right? But that’s precisely why you should add zombies to your apparel. The undead is the metaphorical representation of the wrong in human nature. Our desire to consume and live a monotonous life.
But that doesn’t often mean that zombies in design are negative. In today’s representation, zombies are seen as a pop culture phenomenon that tells a story of hope.
These horror icons are also becoming a much more friendly species, as presented in Disney’s Z.O.M.B.I.E.S. and another movie called Warm Bodies. The undead now has a more technological and warm feeling to them.
In a way, zombies are now seen as dead inside but happy. Give that feeling of hopefulness and warmth through your apparel.
Pick your undead t-shirt design below.
Conservative, Dark T-shirt Design by Falih A
Serious, Design Automotive Part T-shirt Design by Bayu_susilo
Vintage Design
Next, we have a reviving trend. These fun themes are making a comeback from the psychedelic 60s to the techno age of the 90s.
The strong nostalgia attached to these eras will surely grab the attention of various age groups in your market. Cater to them and offer a wide array of apparel with vintage t-shirt ideas.
Take your vintage pick below.
Traditional, Retro Apparel (outdoors) T-shirt Design by APHOTIC APPAREL
Bold, Creative T-shirt Design by Uprinteez
Wildlife Design
Animals are and will always be a popular design choice in any medium. If you have an animal design on your apparel, you show something adorable and tell people your business values.
Frequently, wildlife is a representation of values, like the courageous lion and adaptable gecko. Make sure your wildlife design is robust; pair it with a memorable color scheme and typography.
Check out our catalog of t-shirt designs with wildlife today.
T-shirt Design by CoffeeBreak88
Gym T-shirt Design by ally designs
Y2K Design
The last of the t-shirt designs for 2023 is the relevance of the Y2K design. This metallic, futuristic design is here to stay, even in logo design trends.
Add it to your apparel through accents, borders, or even as the central theme. Either way, it’s great for your brand to look bold and unapologetic with this t-shirt design trend.
Find the perfect futuristic Y2K t-shirt below.
Upmarket, Hip hop urban T-shirt Design by OtherSideOfTheBox
Bold, Aesthetics Clothing T-shirt Design by SAI DESIGNS
Create the Perfect T-Shirt Design for your Business Today!
Did any of the trends tickle your fancy? You don’t have to use all of them. Just pick those that coincide with your brand identity.
We love the environmental and pixel art design. What about you? Comment down below which trend you think you’ll use for this year.
Also, don’t forget that whatever is in your t-shirt design can be transferred to your Instagram posts, invoices, Pinterest board cover, and more. Also, you can hire a freelance designer or design your resources with templates.
Either way, enter into 2023 with excellent t-shirt designs with these trends!
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Written by DesignCrowd on Thursday, January 5, 2023
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.