What does your email newsletter bring to the table? Spice it up with a fresh and personalized design.
Join us as we learn tips on creating an engaging email newsletter design, and check out our top picks that you can use this year and next year to help engage your subscribers.
A Short Guide to Email Newsletter Designs
In every business owner’s mind, one of the top questions is; how do I keep my patrons engaged?
An option you can take is creating eye-catching Instagram posts and Facebook stories. Or you can go for a more professional and personalized turn; an email newsletter.
Email newsletters are a great way to announce discounts and events and welcome newcomers to your brand. Your engagement can go up to 77% in 12 months when you have a strong email newsletter.
A great way to bring your a-game to your email newsletter is its design. Whether they’re niche-centered icon designs paired with a seasonal color palette, as long as it retains your reader’s attention both in design and content, you’re good.
The question of how to design an email newsletter comes to mind. Let us help you in that department with a short guide to email newsletter design. We have seven tried and tested tips just for you.
- Finalize a goal and timeline you want to send a newsletter to your subscribers. Once a month is excellent, but a weekly newsletter shows better results since 61% of consumers say they want to receive an email from the brand they follow at least once a week.
- Hook your reader with a Header that doubles as an Intro. This method helps your audience get a feel of what to expect in the rest of your newsletter. It could be a one-word like WELCOME or phrases like GRAB YOUR THANKSGIVING DISCOUNT TODAY or CATCH US @ (event location).
- Plan your content to fit your visual hierarchy. Once you know what you want to put as your headline and secondary content—everything design-related will flow after that. Don’t forget to keep your design consistent with your brand itself. Add your logo design and unique palette to your fresh content.
- Use readable and minimalistic font styles that are easy on the eyes, like the color blue with Helvetica font.
- Incorporate links (1-3) in your chosen or customized email newsletter design with a balance of graphics/images and text.
- Ensure that your newsletter’s dimensions and size are correct to avoid stretched or pixelized results. The standard dimensions are:
– Width and Length: 600px by 1500px
– Header: 60px
– Footer: 200px
– CTA Button: dependent on the campaign - Lastly, ensure that your email signature and other contact information, like social media pages and phone numbers, are seen for your footer.
- You can also use marketing tools like a drag & drop newsletter builder to make it easy for you to create and design your newsletters.
- Alternatively, if you already have a newsletter design in PSD, you can use PSD to email template conversion services. This way, you’ll have a professional and polished email newsletter design.
Customizable Email Newsletter Designs
Now that you know how to create an email newsletter, let’s look at templates from which you can get inspired. We chose three categories commonly seen in this aspect of your brand identity.
Modern Email Newsletter Design
Bold lines, retro design with a twist, incorporation of shapes, with muted to soft and vibrant colors are some of the characteristics of a modern design. You can also have your modern logo idea, illustrations of items, or people related to your content in the newsletter itself.
Create eye-catching modern email newsletters with our top picks below.
MailyMark – Email Marketing Website by Briant
LB Newsletters by Bold Visuel
CRM – Kimaï Welcome E-Mail by Jillian Hobbs
Modern, Business Information Technology Email Marketing Design by gfxer
Upmarket, Company Email Marketing Design by Dabashes Adhikery
Upmarket, Company Email Marketing Design by pb
Email Marketing Design by nguruzzdng
Gradients Email Newsletter Design
Why not use a gradient palette if you’re thinking of a better way to add color to your email newsletter’s background? It’s a great way to meld 2 to three colors together in a harmonious way that’s soft and can direct your reader’s eyes to the aspect of the newsletter you want.
Find the perfect gradient design for you below.
Sweatcoin email campaign ?? – Back to School by Georgiana
Transaction Emails for Athyna by Jeremy Blaze
Probiotics 101 Email – Health-Ade Kombucha by Jackie Kao
ikas Newsletter Module by Oguz Yagiz Kara
Newsletter Design by Pd Work
Html Newsletter Design by pb
Minimalist Email Newsletter Design
Lastly, we have the short but sweet form of email newsletter design. And effective minimalist design uses lines, accents, and typography to retain the reader’s attention.
A great example would be using sans-serif fonts that are readable with a particular pattern inside the letters for your headline. Get inspired by the designs below.
Product newsletters vol. 2 by Livia
Learnexus – Email Newsletters by Aleksandar Nikcevic
Omail – Email Newsletter Apps by Faris Setiawan??
Elegant, Building Building Email Marketing Design by Expert Designer
Design Email Marketing Design by Veng
Html Newsletter Design by Best Design Hub
Community Newsletter Design by an Expert Designer
Design the Perfect Email Newsletter Design Today!
There you have it, our guide and suggestions for email newsletter designs you can use today. Make sure to incorporate your design in other aspects of your marketing, like Facebook Ads, YouTube Banners, flyers, and more.
Create the best email newsletter design today and engage your patrons today!
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Written by DesignCrowd on Tuesday, November 29, 2022
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.