Insects are tiny creatures that make a big impact on the environment. While they may be commonly thought of as creepy crawlies, they are fascinating and beautiful creatures, each with their unique characteristics and positive symbolisms.
A lot of businesses and brands think so as well. This is why big brands such as Bumble, Anastasia Beverly Hills, and Cricut feature an insect in their logo design.
Want an insect logo for your business? We got you. Take a look at our roundup of logo ideas below to get inspired, plus read our tips on how to create your own logo.
Tips For Creating Insect Logos
Designing an effective logo can be done by following these steps:
Choose the right insect
Each insect has a specific trait and symbolism associated with them. For example, ants are known for their industriousness and resourcefulness. Dragonflies are known for change and rebirth. While mantises are the icon of patience and perseverance.
As you can see, different insects mean different symbolism. Choose one that is aligned with your brand’s values and identity.
Consider the color scheme
Using the right color scheme is also important. Take a look at the color wheel and color theory to find the colors that will best complement the color of the insect that you choose.
For example, the ladybug. Its predominant color is red and black. White and green are the best complementary colors for it and will make your design pop.
Next is the bee. Its main color is yellow. Blue and orange are the best colors to pair with it.
You don’t have to stick to the real-life color of the insect either. You can think outside the box and be more creative. Let’s say you choose a butterfly. You can use pink, purple, red, or any color that suits your brand’s personality.
Choose your logo style
Logos come in various styles. It can be minimalist, abstract, cartoony, geometric, graphic, retro, and more.
The right logo style will depend on your brand’s identity and target audience. For example, kids-oriented brands typically use cute and playful designs to match their audience. While luxury brands will prefer an understated yet chic design.
So take a deep look at your brand first. What image do you want to be known for? What would your audience prefer to see? From there, you can choose the style for your logo design.
Insect Logo Design Examples
There are 29 major insect orders in the world. That’s a lot! But to make it easy for you, we choose the most popular insects that are commonly used in branding. They are:
Butterfly Logos
Butterflies are known for their beauty and charm. This is why they are a popular choice for logo designs that aim to look more “aesthetic” and visually appealing.
Butterfly logos are common in the beauty and wellness industry, so you can mainly see them in salons, cosmetic brands, massage parlors, spas, dermatologists, and yoga studios. Popular makeup brand Anastasia Beverly Hills uses a butterfly in their logo.
However, butterflies are not just limited to that. They are also a symbol of transformation, change, and growth. This is why they can be used across industries such as tech, logistics, education, and broadcasting. MSN, a popular tech product, uses a butterfly to symbolize innovation.
Check out our samples here:
Butterfly Woman Stylist
Feminine Butterfly Insect
Butterfly Head Woman
Butterfly Cosmetics Skin Care
Rainbow Butterfly Wings
Nature Butterfly Key
Purple Butterfly Boutique
Human Butterfly Mind
Butterfly Key Real Estate
Garden Butterfly Insect
Mystical Moth Butterfly
Artistic Butterfly Kite
Natural Butterfly Spa
Bee Logos
Bees are often associated with cooperation, teamwork, and productivity. This is due to the insect’s nature when existing in their colony as well as when producing honey. As such, bees are a popular choice for businesses that want to embody those positive qualities.
The vibrant yellow color of bees also makes them popular for kid-oriented businesses. You can use them if you have a daycare, playground, nursery, or children’s wear brand.
View our samples below:
Bee Hive Honey
Dessert Honey Bee
Sweet Honey Bee
oney Bee Honeycomb
American Bee Farm
Hexagon Honey Bee
Honey Bee Apothecary
Organic Bee Honey
Honey Bee Apiary
Bee Honey Insect
Bumblebee Honey Bee
Cute Honey Bee
Bumblebee Bee WIngs
Beetle Logos
Beetles, and their close siblings, ladybugs, are often associated with luck and positivity. They also symbolize strength, persistence, and determination to stay resilient during tough times.
This is why these two insects are a top choice for businesses that want to manifest the same positivity and success in their brands.
What’s also great about beetles and ladybugs is that they are versatile. You can use them whether you are going for a minimalist line art or a bold graphic design.
Take a look at our compilation below:
Green Leaves Beetle
Fire Ladybug Insect
Leaf Bee Apiculture
Ladybug Online Dating
Green Bug Leaf
Cute Beetle Ladybug
Red Cube Bug
Bug Life Saver
Cicada Insect Bug
Orange Fruit Bug
Ladybug Hero Cape
Beetle Light Bulb
Design Your Insect Logo Today!
Insects are another creative way to incorporate symbolism and recognizable illustrations in your logo. Each insect has a unique trait connected with them, and since these traits are commonly associated with them, your audience will instantly understand the message with just one look at it. This not only makes them visually appealing but meaningful as well.
If you’re interested in using an insect logo for your business, you can hire a designer here at our creative DesignCrowd community or use our beginner-friendly tool in BrandCrowd. Both will give you a beautiful logo design that will surely catch your customer’s eye.
We also have marketing templates that you can use to put more buzz around your business. Take a look at our templates for Instagram Stories, business cards, and flyers.
Have any comments or suggestions? Sound off below!
Written by DesignCrowd on Wednesday, June 26, 2024
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.