Thursday, February 13, 2025

12 Types of Graphic Design

Graphic Design12 Types of Graphic Design


Are you a startup business? Or maybe a newbie to graphic design? No worries, DesignCrowd has got your back. We’ll be talking about types of graphic design today.

You need to know the types because they can help build your portfolio as a designer and help budget your funds for startups and veteran businesses alike.

Thus, to help your brand and design better, let’s get into the 12 types of graphic design.

Getting To Know Your Type of Graphic Design

Graphic design is one of your most vital tools for branding. Your design catches the attention of your market, whether it be in merchandise or on social media platforms.

Thus, let’s get to know them to strengthen your marketing scheme. The 12 kinds of graphic design are:

  1. Art
  2. Corporate
  3. Environmental
  4. Marketing
  5. Motion
  6. Product
  7. Packaging
  8. Publication
  9. UI
  10. Vehicle Wrapping
  11. Video Game
  12. Website

1. Art

Let’s face it, the question asked in this bullet point is: How is the art part of graphic design? Well, art is commercialized. That’s why it’s here.

We know that design has a specific goal in mind while art is a free spirit, original. But people adore custom-made items like mugs, t-shirts, etc., which is how art becomes graphic design at some point.

2. Corporate

As the name suggests, these are the visual design we associate with business. Any graphic associated with your brand is corporate graphic design, from the logo to the color scheme and typography.

This type is a combination of print and digital aspects of your business. From business cards to website design, you can nail your design.

3. Environmental

Environmental graphic design aids in the betterment of the work process and all types of living space. From the street signs to the lighting of an office or house, that’s environmental design.

When the goal is to protect people from risk and injury, it’s environmental design. This involves preventing injuries not only on the roads but also in various other places. Some examples include:

  • Signage
  • Office Setup
  • Exhibits in Museums
  • Interior of Retail Stores, etc.

4. Marketing

Graphic design for marketing purposes aid in the decision-making of the target market. Examples of such a design are:

  • Advertisements
  • Email Signatures
  • Social Media Graphics
  • Website and Blog Images, etc.

As long as your graphics promotes and engages your market, it’s called marketing design. What distinguishes it from corporate graphic design: visuals that promote and sell rather than just identify.

5. Motion

These are the specific brand visuals that move as the type suggests. Some examples are:

  • Motion Graphics
  • Promotional Videos
  • GIFs
  • Advertisements
  • Title and End Credit Scenes, etc.

It’s a powerful design tool that aids in creating brand awareness and works on any platform.

8. Packaging

We separated packaging since this tackles the positioning of the design elements paired with other materials like wrappers, paper bags, etc.

Aside from that, designers here have to determine the material for the final printing of the design. Factors like the color bleed and the marking on the product itself have to be selected precisely to better execute the perfect packaging for clients.

7. Product

When starting a business, you think about what you can offer potential customers. Products and services are what you provide to your customers.

From hair products to skincare to handmade products, designing them to your market’s preference is all about this type of graphic design.

For example, if you design a shampoo bottle, do you want the cap up, down, or a pump to get the shampoo out?

8. Publication

Graphic design not only stops in the digital world, but it transcends into the physical world through print. Newspapers, magazines, paperbacks, hardbound, etc., these types of entertainment need time and dedication to design.

Planning covers everything from the front cover to the text inside to the minor details. Despite our digital age, publication graphic design is still relevant. Paperbacks to hardbound, designing content for every reader is essential to the success of this graphic design.

9. UI

User interface design is essential for an authentic user-friendly experience. You retain customers more when they see that your website is easy to navigate.

Aside from that, they design applications we use to ease and entertain us. From the games we play to our online banking experience, it’s up to designers to better the overall user experience of a particular brand.

10. Vehicle Wrapping

Usually, this graphic design is put under marketing or corporate, but it deserves its number. Despite it being another kind of advertising, the design process is white delicate since it has to correspond with the vehicle.

Aside from that, the advertising is non-aggressive and reaches out to the local market. Designers think about how to grab attention with subtle details and the right amount of creativity.

11. Video Games

We bet you didn’t know that video games have graphic designers behind the scenes. They may not be coding the game, but they create the visual aspects of the game so as not to clutter the main screen.

Aside from that, the promotional content of games like the videos, ads, and social media posts, are handled by graphic designers and writers. The designers also act as consultants from time to time to improve the visual hierarchy of the game.

12. Website

Last but not least, we have graphic designers who handle website design. They think about the layout of your overall theme, buttons, user-friendliness, etc., of your site.

They make sure that your website is not too cluttered. They create the drop-down menus and resize the font you want to use for your overall branding.

Choose Your Type

And there you have it, twelve types of graphic design to aid in your market scheme. You don’t have to use all, but mix and matching are great.

Focus on your visuals and you’ll surely win the hearts of your soon-to-be customers. And if you need any help in the design department, we’ve got you covered.

Here in DesignCrowd, we are a community of freelance designers that you can hire for any of your design needs. Just start a contest or reach out to any one of them and they’ll help you with any design type.

Happy designing!

 

Read More on Graphic Design Here:

Written by DesignCrowd on Wednesday, April 27, 2022

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.

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